Tablet market share, calculated based on web usage, reveals that usage of Google's Nexus and Samsung's range of Galaxy Note and Tab tablets is on the rise. While Apple's iPad slates still dominate the market share chart based on usage, the use of the iPad in North America during the fourth quarter this year is slipping when compared to Samsung, Nexus, and even Verizon's branded Ellipsis tablets.
From the research based on web usage conducted by Chitika Insights, we see that Amazon's Kindle Fire series, which placed second after the iPad's 79.9 percent market share, held steady from a year ago with 6.7 percent of the tablet market. Samsung placed third with 6 percent, an increase from 5.1 percent while Google, which has its own Nexus line of tablets, followed with 1.7 percent of the market, up from 1.6 percent. Verizon's Ellipsis, a newcomer, garnered 0,5 percent of the market based on web usage.
Here is how Chitika Insights derived its numbers:
To determine the distribution of Web usage among leading tablet brands for September 2014, Chitika Insights sampled tens of millions of U.S. and Canadian tablet-based online ad impressions running through the Chitika Ad Network. The data used to compile current usage share were drawn across the time range of September 1 through 30, 2014. The historical year-over-year data were drawn across the time range of September 1 through 30, 2013.
The firm said that Samsung showed the biggest gain year-over-year. Given that the data is for the quarter ended in September, the new Nexus 9 isn't included here.
What is your take on the numbers? Do you think there are more Android tablet owners out there, or do the market share numbers, which in this case is calculated based on web usage, appear correct? Sound off.