Although it seems like they completely dominate the e-reader space, we actually don't see deals on Kindles very often. Fortunately, it appears that Amazon Prime Day is attempting to change all of that by slashing 36% off the Kindle Colorsoft Signature Edition, dropping the price of the tablet down to its lowest point ever.
The Kindle Colorsoft boasts a 7-inch color display that automatically adjusts to meet your lighting needs, whether you're reading outdoors or in the dark. It also features up to eight weeks of battery life, wireless charging support, and a sturdy, waterproof construction.
First unveiled back in October 2024, the Colorsoft was the first full-color Kindle e-reader released by Amazon, and it understandably raised a bit of a ruckus in the industry. After all, underdog e-reader manufacturers like Kobo and BOOX had been producing full color devices for a while, and now they had to compete against the "Big A" with technology that they had perfected long before. And indeed, once a giant company like Amazon gets involved in a technology like this, there's no going back to simple black-and-white e-readers.
Need a backup plan?
Prime Day 2025 Android deals — quick links
- Prime Day is LIVE July 8-11: see the full list of Amazon deals
- Phones: major discounts on Samsung and Pixel
- Tablets: discounted Galaxy Tab and iPad
- Wearables: up to %45 off Garmin watches
- Most Prime Day deals are members-only: sign up for the 30-day trial
- For more on Prime Day 2025, check out our ultimate shopping guide.
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