LG working on the Optimus Big - 4.3-inch NOVA display, silly name

Looks like LG is sticking to their Optimus naming conventions here, but we can't help but wonder how this one came about. The LG Optimus Big as it's been dubbed got caught up in some photos on its way to Korean carrier U+. 

The device itself has been noted as taking some of its styling queues from the LG Optimus 2X with the exception of the screen that now gets bumped up to 4.3 inches and of course makes use of NOVA technology.