LeTV rebrands as LeEco in India, debuts Le 1s and Le Max superphone

China's LeTV has made its foray into the Indian market, rebranding as LeEco. The vendor has launched the Le 1s and Le Max "superphone" in the country, with the former set to go on sale starting February 2 and the latter from February 16. The company had previously showcased some of its lifestyle products at a press event hosted in New Delhi a couple of weeks ago.

Founded in November 2004 by Jia Yueting and headquartered in Beijing, Leshi Internet Information & Technology is engaged in a rich array of businesses, spanning from Internet TV, video production and distribution, smart gadgets and large-screen applications, to e-commerce and Internet-connected supercars.

The Le 1s features a fingerprint scanner, called LeTouch.

LeEco Le 1s Specifications

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CategoryLeEco Le 1s
Operating SystemAndroid 5.1.1 Lollipop-based EUI
Display5.5-inch Full HD (1080 x 1920)
Processor2.2GHz MediaTek Helio X10 Turbo octa-core processor
Internal Storage32GB
Rear Camera13MP
Front Camera5MP
Weight169 grams

The company's flagship device, the Le Max, is positioned as a superphone, offering a bezel-less display. The Le Max will be available in silver with 64GB internal storage, and a gold color variant with 128GB internal storage and a sapphire crystal display.

LeEco Le Max Specifications

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CategoryLeEco Le Max
Operating SystemAndroid 5.1.1 Lollipop-based EUI
Display6.33-inch Quad HD (2560 x 1440)
ProcessorOcta-Core Snapdragon 810 64-bit processor
Internal Storage64GB, 128GB
Rear Camera21MP with dual-tone LED flash, OIS, f/2.0 aperture
Front Camera4MP, 81.6-degree wide-angle lens
Dimensions167.1 × 83.5 × 8.95 mm
Weight204 grams


The 32GB Le Max will retail for ₹32,999 ($500), while the 64GB Sapphire Edition will set you back ₹36,999 ($560). The 128GB model will be available only through invites, and will retail for ($ 1,058). The Le 1s is aimed at the budget segment, and will be available for ₹10,999 ($165).

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Abhishek Baxi
  • If you would take Le Max specs and put it in Le 1s, mmm....
  • 1s specs arent half bad either considering the price point.
  • When considering the price, it is actually one of the best mid-range smartphone now, others like XIAOMI mi4, Oukitel k6000 pro are also the good budget phones.
  • Android 5.1.1 and 810 processor? Posted via the Android Central App
  • And the problem with that is...?
  • 1s on Cyanogenmod 13, and I'm in. Posted via the Android Central App
  • Is that 128 gigabyte model really going to retail for over 1,000 USD conversion? Damn that's pushing it. From a decent 500/560 32/64 to a massive 500 dollar increase for a 128 gigabyte model. Is that an error because a 128 model doesn't warrant a 500 dollar over its 64 gigabyte iteration. Posted via the Android Central App on my Frost Nexus 6P
  • The 128 GB Variant is a Sapphire one . It adds a lot more premium-ness and sturdiness to the phone. That's the reason why it costs that high
  • The article mentions the 64GB variant is also Sapphire edition. So how does a bump in only the internal storage, warrant twice the price? Am I missing something?
  • Too much le :)) Posted via the Android Central App
  • Le What?
  • It's a nice phone but I wouldn't call it a super phone. The 128 gig model has a super price though. Posted via the Android Central App
  • Invites? In other words made to order, one plus bullshit Posted via the Android Central App
  • I thought this company was first with the Snapdragon 820 SoC, now they are launching a new phone with 810? Posted via the Android Central App
  • They launched the 820 phone in China, I think. These are the last year Chinese phones being launched in India now.
  • Never used a LeTV phone before but the 1s is a beast in the budget segment! Posted via the Android Central App
  • The screen in the photo says Le Max 64G 32,999; but the article mentions 32GB at that price. Which one is it??