LeTV rebrands as LeEco in India, debuts Le 1s and Le Max superphone

China's LeTV has made its foray into the Indian market, rebranding as LeEco. The vendor has launched the Le 1s and Le Max "superphone" in the country, with the former set to go on sale starting February 2 and the latter from February 16. The company had previously showcased some of its lifestyle products at a press event hosted in New Delhi a couple of weeks ago.

Founded in November 2004 by Jia Yueting and headquartered in Beijing, Leshi Internet Information & Technology is engaged in a rich array of businesses, spanning from Internet TV, video production and distribution, smart gadgets and large-screen applications, to e-commerce and Internet-connected supercars.

The Le 1s features a fingerprint scanner, called LeTouch.

LeEco Le 1s Specifications

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CategoryLeEco Le 1s
Operating SystemAndroid 5.1.1 Lollipop-based EUI
Display5.5-inch Full HD (1080 x 1920)
Processor2.2GHz MediaTek Helio X10 Turbo octa-core processor
Internal Storage32GB
Rear Camera13MP
Front Camera5MP
Weight169 grams

The company's flagship device, the Le Max, is positioned as a superphone, offering a bezel-less display. The Le Max will be available in silver with 64GB internal storage, and a gold color variant with 128GB internal storage and a sapphire crystal display.

LeEco Le Max Specifications

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CategoryLeEco Le Max
Operating SystemAndroid 5.1.1 Lollipop-based EUI
Display6.33-inch Quad HD (2560 x 1440)
ProcessorOcta-Core Snapdragon 810 64-bit processor
Internal Storage64GB, 128GB
Rear Camera21MP with dual-tone LED flash, OIS, f/2.0 aperture
Front Camera4MP, 81.6-degree wide-angle lens
Dimensions167.1 × 83.5 × 8.95 mm
Weight204 grams


The 32GB Le Max will retail for ₹32,999 ($500), while the 64GB Sapphire Edition will set you back ₹36,999 ($560). The 128GB model will be available only through invites, and will retail for ($ 1,058). The Le 1s is aimed at the budget segment, and will be available for ₹10,999 ($165).

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Abhishek Baxi