And the first U.S. smartphone announcement of 2013 belongs to ... HTC and Cricket Wireless. The HTC One SV, last seen making its way through Europe SIM-free, and before that in Asia, is coming to Cricket Wireless starting Jan 16 for $349.99.
Spec-wise, the One SV sort of dances around what we consider to be the middle of of the HTC One line, much like the One VX on AT&T, though this is a different phone, with a different design. It's got a 4.3-inch display, same as the HTC One S, but it's switched to Super LCD 2 instead of AMOLED -- and that's a change we like. It's powered by a dual-core Qualcomm Snapdragon S4 at 1.2 GHz. On-board storage won't win any awards, but you can add a 32GB microSD card and any cloud storage as you see fit. Plus, the One SV has a 5-megapixel camera with with an f/2.0 lens and backside illuminated sensor. There's a front-facing 1.6-megapixel shooter as well. Beats Audio is on board, too.
The bad news? It's running Android 4.0 Ice Cream Sandwich and not the newer Jelly Bean.
But this being a Cricket phone, the real winner is in the data plans. For $70 a month you can get 10GB of 4G LTE data. Fork over $60 a month for 5GB, and $50 gets you 2GB.
We've got the full presser, including 3G data plan info, and more pics after the break.
HTC One SV makes its United States Debut at Cricket Wireless
~ Cricket to Offer the Latest in HTC’s Award-winning HTC One Series ~
SAN DIEGO & BELLEVUE, WA – Jan 4, 2013 – Cricket Wireless and HTC today announced the upcoming launch of the HTC One SV, the latest model in the award-winning HTC One ® series. This new smartphone, initially available in the United States only at Cricket Wireless, combines the speed of 4G LTE, an amazing 5 megapixel camera, and studio-quality sound with HTC’s stunning signature design. Running HTC Sense® 4 on Android™ 4.0 (Ice Cream Sandwich), it is designed for those who want their smartphone to keep pace with their busy lifestyle. The HTC One SV will be available beginning January 16 at Cricket company-owned stores and dealers nationwide and on www.mycricket.com for $349.99
“We are excited to be the first U.S. carrier to make the HTC One SV available to customers,” said Matt Stoiber, senior vice president, devices for Cricket. “The HTC One SV is the perfect addition to our growing and robust device portfolio that offers great features at value pricing. The HTC One series is extremely popular and we believe Cricket customers will appreciate the combination of outstanding design, great features and power that the One SV provides.”
“The HTC One SV joins our award-winning HTC One series to bring an affordable superphone to U.S. customers,” said Mike Woodward, president, North America, HTC. “The HTC One SV combines sleek contours and a vibrant color with superfast performance courtesy of the dual-core processor and 4G LTE technology."
Designed To Perform
Featuring a Qualcomm® Snapdragon® S4 processor with a dual core 1.2GHz CPU and taking full advantage of the latest mobile network technology, the HTC One SV offers exceptional performance, enabling high-quality video streaming, gaming and seamless multitasking.
Users can avoid running out of space for documents, movies, pictures and apps, as the HTC One SV has expandable storage through a microSD® card slot with support for up to 32GB cards and integration with Dropbox®. Thanks to the latest NFC technology and Android Beam™, users can also share content with a simple tap of the phone to another NFC-enabled device.
The HTC One SV is available on Cricket's 4G LTE Android rate plans that offer, for a limited time, double the monthly full speed data allowance offered in Cricket's 3G rate plans. The $50 4G LTE Android Double Data Rate Plan allows up to 2GB of full-speed data; the $60 plan allows 5GB of full-speed data and the $70 plan offers up to 10GB of full-speed data.
Amazing Camera, Authentic Sound
The HTC One SV offers the amazing camera synonymous with the acclaimed HTC One series. Advanced functions, including one-press continuous shooting and HTC VideoPic™ combine with advanced low-light performance for beautiful shots in challenging lighting conditions. The HTC One SV’s 5 megapixel, f/2.0 back side illuminated main camera with panorama and 1080p HD video recording is complemented perfectly by a 1.6 megapixel front facing camera, which also features backside illumination, and an f/2.2 lens. Whether at sunset or in candlelight, the HTC One SV’s front camera promises a self-portrait to treasure.
Exclusively available on HTC smartphones, Beats Audio™ transforms the listening experience of the HTC One SV, offering studio-quality, authentic sound across all music, gameplay and video playback. New HTC Sync Manager also makes it easy to manage and sync your music collection from your computer to your smartphone to ensure your entire library is as mobile as you are.
Signature design true to HTC’s heritage, the HTC One SV, with its 4.3 inch super LCD-2 touch screen, is perfect for those who like to have ample screen to play games, watch streaming video, and browse the web. Customers will also appreciate the brilliant 16 million colors, scratch resistant Corning® Gorilla® Glass and the fact that the display is fingerprint resistant. The bold styling of the phone is finished in a vibrant Flame color.
3G All-Inclusive Rate Plans
Cricket’s 3G all-inclusive smartphone rate plans start at $50 for unlimited talk and text plus up to 1GB of full-speed data per month. The $60 smartphone plan contains up to 2.5GB of full-speed data per month and the $70 smartphone plan offers up to 5GB of full-speed data per month. With the $60 and $70 plans, customers can tether their device to power additional wireless devices.
4G LTE All-Inclusive Rate Plans
Cricket's 4G LTE Android Double Data rate plans offer all the features of the value-rich 3G rate plans and, for a limited time, double the monthly full speed data allowance. The $50 4G LTE Android Double Data Rate Plan allows up to 2GB of full-speed data; the $60 plan allows up to 5GB of full-speed data and the $70 plan offers up to 10GB of full-speed data.
For more information about Cricket’s dynamic service and newest device lineup and to check for availability, visit www.mycricket.com. To follow Cricket’s latest news and updates online, visit Facebook at www.facebook.com/cricketwireless and Twitter at http://www.twitter.com/cricketnation.