Ever look for a entertaining game for your Android device only to find out that most of the ones you are interested with are only available as paid applications? The folks at GetJar have felt the pain of the mobile gaming world pricing as well and have taken it upon themselves to make a huge change for us end users. GetJar has decided that they are going to, for a limited time, make their game selection free to users. Many of these games have been purchased from Glu Mobile, a very common Android development company, and some of the titles include Brain Genius 2, Stranded: Mysteries of Time, Build-a-lot, and Race Driver Grid, and more. If you like to game on your Android device, this is not something you will want to miss. For more information be sure to visit GetJar, and hit the jump for the full press release.
GetJar Shakes Up the Mobile Games Industry by Giving Away Millions of Premium
Games for FREE
Partners with Glu Mobile to launch the pilot of “GetJar +”
San Mateo, CA – October 5, 2010 – GetJar, (www.getjar.com), the world’s
second largest app store, today announced that it has launched a pilot
program through a partnership with Glu Mobile (NASD: GLUU), a leading global
publisher of mobile games, that provides consumers with free premium games
exclusively at GetJar.com. During the initial phase of this innovative
program, GetJar+ makes premium paid content available for free with no ad
insertions, registrations, or any other catches. The very same games one
would pay for at other app stores will be available on GetJar for FREE for a
limited two-week period to consumers all over the world.
How can GetJar afford to give away games for free?
GetJar is able to do this because of its size as the number two app store in
the world with over 1 billion downloads to date across 200 countries which
generates nearly 100million downloads/month. Only this level of scale can
allow this new model to work – it’s the cinema versus a TV network or a
music store versus a radio station. GetJar is the TV network or the radio
station that doesn’t have to rely on making consumers paying for the ticket
or CD. GetJar doesn’t need to rely on the revenue from the sale of apps –
instead it relies on the sponsored app placements on its site, which allows
it to then buy premium content from publishers and distribute this content to
consumers for free.
“This revolutionary new business model will fundamentally change the app
industry economics and give consumers access to many more apps at a lower
cost or in GetJar’s case – free,” said Ilja Laurs, founder and CEO for
GetJar. “Everyone benefits -- consumers can download all applications for
free and get access to unique content regardless of the phone model they use,
and now with GetJar+, millions of consumers get exclusive access to content
that would normally require payment to download. Developers and publishers
benefit by being paid for the licensing of their content on a global app
store with huge scale. We’re thrilled that Glu is the first games publisher
to realize the benefits of this new monetization model as well as the
opportunity to reach consumers globally across more than 2,300 different
handsets.”
“We’re excited to partner with GetJar on GetJar+,” said Olivier
Bernard, Managing Director of Glu EMEA and APAC. “GetJar’s global scale
and consumer base allows us to reach an entirely new audience of game-hungry
consumers who ordinarily might not be able to buy premium games while also
extending the life cycle of our own products through the use of a large and
growing distribution channel.”
Where can I get these popular games for free?
Initially, these free premium games will be found on GetJar.com’s homepage
in the “Recommended” section and includes some of Glu’s most successful
licensed and original IP such as: Brain Genius 2, Stranded: Mysteries of
Time, Build-a-lot, and Race Driver Grid.
The games will be available across several major mobile platforms including
Android, Blackberry and Java.
About Glu
Glu (NASDAQ:GLUU) is a leading global publisher of mobile games for feature
phones and smartphones. Its portfolio of top-rated games includes original
titles Beat It!, Bonsai Blast, Brain Genius, Glyder, Jump O’Clock,
Stranded, Super K.O. Boxing! and titles based on major brands from partners
including Activision, Atari, Fox Mobile Entertainment, Harrah's, Hasbro,
Konami, Microsoft, PlayFirst, PopCap Games, SEGA, Sony and Warner Bros.
Founded in 2001, Glu is based in San Mateo, Calif. and has offices in Brazil,
Canada, China, England, France, Germany, Italy, Russia and Spain. Consumers
can find high-quality, fresh entertainment created exclusively for their
mobile phones wherever they see the 'g' character logo or at www.glu.com. For
live updates, please follow Glu via Twitter at www.twitter.com/glumobile or
become a Glu fan at Facebook.com/glumobile.
About GetJar
GetJar is the world’s second largest apps store, second only to the Apple
App Store, with over 1 billion downloads to date. The company’s key point
of difference is its open market approach, which allows it to deliver
applications for both feature phones and smartphones across all major
platforms such as Android, BlackBerry, Windows Mobile, iPhone and Symbian
among others. The company provides more than 70,000 mobile applications to
consumers in more than 200 countries. GetJar has been selected by the World
Economic Forum as a Technology Pioneer for 2011 for its innovative approach
to technology and its deep impact on business and society on a global scale.
In 2009 GetJar won the Meffy, Tiecon50 and Mobile Excellence awards for its
achievements and products. GetJar is backed by Accel Partners and is
headquartered in Silicon Valley with offices in the UK and Lithuania. For
more information: www.getjar.com and follow us on Twitter @getjar.
