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Everything Everywhere confirms 'new brand launch'

Everything Everywhere, the company formed by the merger of T-Mobile and Orange in the UK, has confirmed that it'll be launching a 'new brand' later in the year. In a statement given to Engadget, ​the company said its Everything Everywhere brand would exist alongside Orange and T-Mobile when it launched. It stopped short of confirming that the EE brand would eventually replace Orange and T-Mobile in the UK, though that seems a likely outcome to us.

It might also be advantageous for the new Everything Everywhere to be unveiled alongside its new 4G LTE network, which was today green-lighted by UK telecoms regulator Ofcom. EE's 4G license kicks in from next month, with a commercial roll-out possible by the year's end.

More: Everything Everywhere gets 4G LTE approval in the UK

Source: Engadget

Alex Dobie
Alex Dobie

Alex is global Executive Editor for Android Central, and is usually found in the UK. He has been blogging since before it was called that, and currently most of his time is spent leading video for AC, which involves pointing a camera at phones and speaking words at a microphone. He would just love to hear your thoughts at alex@androidcentral.com, or on the social things at @alexdobie.