Withings Activité Pop is a wearable device that offers fitness and sleep tracking, Bluetooth LE connectivity and eight-month battery life in a form factor that's akin to traditional timepieces. The watch debuted earlier this year for £119 in the UK, and Amazon is now running a deal through which you can snag the smartwatch for £74.

You can check the data from the embedded sensors through the companion app, available for Android devices running Android 4.3, as well as iPhones with iOS 7 or later. The deal is valid only for today, and can be availed on all four color variants of the watch — Coral Pink, Brith Azure, Shark Grey and Wild Sand.

Buy Withings Activité Pop on Amazon (£74)

Hands-on with Withings Activité Pop