As part of its latest marketing effort, Sony will be "releasing" thousands of tiny QR code-equipped robots in London and Manchester. And in return for capturing one of the elusive 'bots, the manufacturer will be giving Brits the chance to win a selection of Sony swag, including Xperia smartphones. In addition to breaking out in to the real world, Sony tells us the "Xperiabots" will be making an appearance online too, presumably in ad banners and social media.
The contest kicks off next Monday, and the prize list for successful 'bot capturers includes --
- Latest Xperia NXT Series handsets
- Sony 4-Screen packages
- Tickets to movie premiers
- DJ sessions
- Tickets to gigs etc
Sony Mobile says clues will be distributed through social media channels, including the company's official Facebook page, and a new Twitter account set up for the "leader bot" @XperiaUnleashed. So if you live in the UK, you may want to keep your eyes peeled for hints over the next few days.