Android Central

As part of its latest marketing effort, Sony will be "releasing" thousands of tiny QR code-equipped robots in London and Manchester. And in return for capturing one of the elusive 'bots, the manufacturer will be giving Brits the chance to win a selection of Sony swag, including Xperia smartphones. In addition to breaking out in to the real world, Sony tells us the "Xperiabots" will be making an appearance online too, presumably in ad banners and social media.

The contest kicks off next Monday, and the prize list for successful 'bot capturers includes --

  • Latest Xperia NXT Series handsets
  • Sony 4-Screen packages
  • Tickets to movie premiers
  • DJ sessions
  • Tickets to gigs etc

Sony Mobile says clues will be distributed through social media channels, including the company's official Facebook page, and a new Twitter account set up for the "leader bot" @XperiaUnleashed. So if you live in the UK, you may want to keep your eyes peeled for hints over the next few days.

More: Sony Mobile on Facebook; @XperiaUnleashed

 
There are 7 comments

This looks awesome. Too bad I'm in Germany :(

Lanhoj says:

I'd probably keep the bot instead

First one spotted will cause mass panic and be blown up in a controlled explosion as a terrorist bomb...

Also I'll bet this is done during the day so that only people that don't have jobs can get more free stuff given to them...

Hand_O_Death says:

How about some Vitas?

silenz says:

XavierMatt says:

Thxs for the share. The robots are awesome and the kid adorable.

stevepierce says:

Just weeks before the Olympics and they are scattering about little electronic boxes. Oh how the security folks will be thrilled over this tiny little adventure.