HTC

Carphone Warehouse confirms sales to begin from around 4pm on launch day at select stores

UK retailer Carphone Warehouse has announced that it'll be selling the new HTC One —aka M8 — in select stores from "around 4pm" on the day of announcement, March 25. That means the phone will be available for Brits to buy "just minutes" after the announcement event in London wraps up — a potentially significant development for HTC, which will get its new handset into consumers' hands ahead of the arrival of Samsung's Galaxy S5.

"Shortly after [the announcement], the new HTC One (M8) handsets will be transported directly from the venue of the launch announcement to six Carphone Warehouse stores in London. Westfield Stratford, Westfield White City, Oxford Circus, Centrepoint and Tottenham Court Road stores will all be hosting special events celebrating the HTC launch with entertainment and giveaways as well as the first chance for customers to get their hands on the new device. Carphone Warehouse at Selfridges will also be stocking the handset from the same time."

There's no word on whether the M8 will also be available on March 25 in the U.S., but either way we'll be live from both the London and NYC launch events to bring you full coverage next Tuesday!

More: What we're expecting from the new HTC One

Press Release

All new HTC One available from Carphone Warehouse from 25th March announcement day

London, 18.03.14: In a retail first, Carphone Warehouse has revealed that the new HTC One (M8) handset will be available from selected stores from around 4pm on Tuesday 25th March – just minutes after it is officially announced.

The new HTC flagship device will be officially unveiled by the manufacturer at special events in London and New York earlier that afternoon. Shortly after, the new HTC One (M8) handsets will be transported directly from the venue of the launch announcement to six Carphone Warehouse stores in London. Westfield Stratford, Westfield White City, Oxford Circus, Centrepoint and Tottenham Court Road stores will all be hosting special events celebrating the HTC launch with entertainment and giveaways as well as the first chance for customers to get their hands on the new device. Carphone Warehouse at Selfridges will also be stocking the handset from the same time.

Full information including videos of the new handset will be shared on www.carphonewarehouse.com and customers will be able to order the HTC One (M8) over the phone from the same afternoon, before it is available from all 770 Carphone Warehouse stores and to order online shortly afterwards.

A Carphone Warehouse spokesperson comments, “The HTC One is an award winning handset that set the bar for design during 2013 and made many sit up and take notice – the new HTC One M8 is likely to continue that trend and will cement HTC’s future as a heavy-hitting smartphone manufacturer. We know how keen customers are to get hold of the latest tech as soon as possible and that is why we are so excited to be able to offer the new HTC One so quickly after it is unveiled.”