'Timeless design' and 'smart within' frame Huawei's unannounced wearable for Mobile World Congress.

Huawei Watch advertisement

[custom:mwc15]As journalists and industry members alike start hitting Barcelona Airport for MWC 2015, they'll be greeted by a large number of ad placements from Huawei for a watch that, frankly, we weren't expecting just yet. The "Huawei Watch," as the ad calls it, is circular and shown off in three distinct styles on the billboard – silver with a silver mesh band, gold with a brown leather band, and black with a black sports band.

The billboards read "Timeless design. Smart within.", with a sophisticated-looking model wearing a nice suit and the silver watch. The "timeless" portion of the pitch refers to the classic design – this is a round watch, of course – and "impeccable craftsmanship," while the "smart" portion lists state-of-the-art wearable technology and Android Wear as features.

While it's not super surprising that Huawei is getting in on the Android Wear game, it's a little odd to see it revealed before any official announcement at a place where thousands of journalists will be coming through in the next couple of days. We'll be liveblogging Huawei's press conference on Sunday, March 1 at 1:30 p.m. CET (that's 7:30 a.m. ET) where we can expect to learn the official story behind the Huawei watch