Even the price is modular, and it starts small
Project Ara is in the news today because of the big developers conference planned for April, but maybe the best news so far is Google's target price for the entry-level unit — $50.
Dubbed a "grayphone" the unit is pretty barebones. You have the touchscreen, a Wifi module, and the internals to run them both. Nothing more, but how much more can you expect for a measly $50?
Former DARPA director and current head of Google ATAP (Advanced Technology and Projects) group Regina Dugan and team have bold plans after the sale, as well. They want specialized kiosks where customers can purchase and customize their grayphones, complete with the tooling to add the needed modules.
While the goal of a $50 device may be unobtainable in the long run, Google is focused on making the product a great way to get another five billion people on the Internet instead of making the product profitable. Look for a working prototype soon, and there's talk of the retail version hitting the market in early 2015.