Along with the rebirth of Google and the formation of its new parent, Alphabet (if you ever wanted to understand just how unconventional things can get in Mountain View, read that sentence again) comes, of course, a new website.

Welcome, the online home of the new umbrella company for all things Android. And Google. And YouTube. And, well, everything that was, and will be, and has been. Google-owned businesses that already are separate from the core company "will be managed separately from the Google business," the company said in an SEC filing. That includes things like Nest, Google Fiber and Google Ventures. And as expected, chaos abounds. The "Alphabet" Twitter handle is already taken by one Chris Andrikanich of Cleveland, Ohio, a "self-proclaimed geek who fires off regular gibberish, gobblety-gook abotu sports, tech, CLE and whatever ..."

That's putting it mildly., meanwhile, apparently is owned by the one and only Bayerische Motoren Werke AG — BMW.

So, it is. But then there's this. (Via Mashable)

The more things change, the more they ... do other things.