American Airlines

American Airlines and Samsung have joined forces in the past to bring in-flight entertainment to travelers by way of the Samsung Galaxy Tab 10.1 and now they're expanding their deal and starting a new initiative. American Airlines will be handing out the Samsung Galaxy Note to flight attendants to help make traveling possibly a little bit more enjoyable. The Galaxy Note will be loaded with customer information so flight attendants will have access to a wide array of details:

  • Access customer information such as name, seat number and loyalty program status in a seat map view and customer list view;
  • Record meal and beverage preferences for premium class customers;
  • Easily identify high-value customers seated in the premium cabins and in the main cabin, and customers requiring special assistance
  • Provide customers with connecting gate, flight delays and weather information – pending FAA approval, all information will be automatically updated when Wi-Fi is available on the aircraft.

In total, approximately 17,000 flight attendants will have the devices in their hands starting later this year through mid-2013. As noted in the press release below, the Samsung Galaxy Note was chosen based on flight attendant feedback over a number of months and testing various devices. The large display, thin profile and durability won out as well as the include SAFE security features.

Source: American Airlines

American Airlines Flight Attendants To Make Travel More Personalized With Innovative Inflight Tablet Program
American's Tablet Program Planned to be the First of its Kind for any Airline


FORT WORTH, Texas, Sept. 19, 2012 /PRNewswire/ -- A more personalized inflight experience will become a reality later this year as American Airlines flight attendants begin using the sleek, new Samsung Galaxy Note® as part of American's innovative tablet program designed to put invaluable customer data at their fingertips.

"This is a huge step towards a new, modern American Airlines, as our tablet program is the first of its kind in the airline industry, where our flight attendants will have the most up-to-date customer information in the palms of their hands, allowing them to better serve our customers from boarding to deplaning," said Lauri Curtis, American's Vice President – Flight Service. "By giving a device to all of our active flight attendants we are better enabling our people to deliver an exceptional customer experience."

The new devices will be a strategic tool for flight attendants giving them greater access to more information about the customers onboard their flight. To better serve customers, American's flight attendants can use the device to:

  • Access customer information such as name, seat number and loyalty program status in a seat map view and customer list view;
  • Record meal and beverage preferences for premium class customers;
  • Easily identify high-value customers seated in the premium cabins and in the main cabin, and customers requiring special assistance; and,
  • Provide customers with connecting gate, flight delays and weather information – pending FAA approval, all information will be automatically updated when Wi-Fi is available on the aircraft.

American intends to use the devices for transactions onboard the aircraft such as purchasing food inflight, pending FAA approval. The Samsung Galaxy Note is a SAFE™-designated device that offers a full portfolio of enterprise-ready features and capabilities. Additional functionality such as the addition of the flight attendant manual and more will continue to roll out over time. Adding the manual to the device will eventually eliminate the need for flight attendants to carry paper manuals – a more fuel efficient and environmentally-friendly approach.

American began piloting the program this spring.  Beginning later this year through mid-2013, American will roll out the selected devices to all of its approximately 17,000 flight attendants. The Samsung Galaxy Note was chosen based on flight attendant feedback after months of testing different devices. Through testing, the Samsung Galaxy Note was ultimately selected because of its thin, portable design, easy to handle profile, SAFE security features, and 5.3-inch HD display that provide wide-screen readability and the functionality necessary to equip flight attendants with the ability to better know their customers and deliver the service they value.

"We're pioneering important new technologies as part of our continued effort to build a new American and return to industry leadership," said Maya Leibman, American's Chief Information Officer. "As we continue to evolve into a more modern airline and explore ways to enhance the travel experience, we are giving our people the tools they need to offer our loyal customers ease of travel both in the air and on the ground."

Furthering its efforts to advance airspace modernization, American Airlines announced earlier this month that it is expanding its Electronic Flight Bag program for pilots after becoming the first commercial carrier to receive FAA approval to use a tablet device in the cockpit during all phases of flight.

"From inflight entertainment to customer management, American Airlines is deploying cutting-edge technology to enhance the customer experience," said Timothy Wagner, Vice President and General Manager of Enterprise Sales for Samsung Mobile. "By pairing the power and performance of Samsung devices with the capabilities of their inflight teams, American is truly becoming the airline of the future – today."

For more information on American's innovative tablet program for flight attendants, please visit: http://www.aa.com/i18n/urls/samsung-galaxy-note.jsp and www.youtube.com/americanairlines.

About American Airlines


American Airlines, American Eagle® and the AmericanConnection® carrier serve 260 airports in more than 50 countries and territories with, on average, more than 3,500 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning website, AA.com®, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members and members-elect serve more than 900 destinations with more than 9,000 daily flights to 150 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, and AAdvantage are trademarks of American Airlines, Inc. AMR Corporation common stock trades under the symbol "AAMRQ" on the OTCQB marketplace, operated by OTC Markets Group.

About Samsung Telecommunications America


Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets, wireless infrastructure and other telecommunications products throughout North America.  For more information, please visit www.samsung.com.

About Samsung Electronics Co., Ltd.


Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world's most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.

Samsung, Galaxy, Note, SAFE and AMOLED are trademarks of Samsung Electronics Co., Ltd.  Other company names, product names and marks mentioned herein are the property o

 

Reader comments

American Airlines wants flying to be more personalized, giving 17,000 flight attendants a Galaxy Note

17 Comments

Ok really didn’t they just announce yesterday they were laying off 4,400 people? Yet they have money to supply 17,000 high end smart phones.

I think it's great about the phones but perhaps horrible timing based on the news yesterday.

I'm not shocked by AA laying off people. I just flew them for the first time this weekend. WHAT A DISASTER. Never again! They messed up my booking online and would not let me fix anything over the phone! I had to go into the booking counter to get it done. Flight was delayed 1 hour coming into the airport. When it arrived, it took about 45 minutes until a cleaning crew got on the plane! Needless to say the flight took off about 2.5 hours later than intended.

I Sure Love the Hell out of Mine... Note 2.. Yeah Right...

Way to go! Nice to read Actual Users chose the Galaxy Note 1 over all the other

Phones they Tested.

Do we know what other phones were tested? I would be curious to see if they tested that phone from CrApple. I wonder if any of the flight attendants who picked the Note got confused and thought they had selected that fruit phone. Either way, they picked a solid one.

Great idea! That'll give them something to do while pilots are calling in sick and flights are being cancelled.

I have some questions about this choice, in the midst of all the ID theft issues in the past when mobile devices are lost, forgotten or stolen.
This is not like a fixed computer connected to a LAN, that is hard to steal, or get access to.
Although this device will be encrypted, and will have remote wipe features, I have the following questions as to how they will defend against the types of attacks listed below.

1. Attendant leaves the device in a place that other customer details can be seen while carrying it. Will this device be under lock and key till the attendant gets to work, or will they allow them to take it off site to use as a personal phone?

2. Will customer data be transferred via wifi, and then the wifi left on, or will it be transferred via USB and the wifi and bluetooth left off during the flight?

3. Will only approved apps be allowed on the device, and what is to stop the current root methods for the note being used by a Tech savvy attendant to allow unapproved apps on the device, then of course allowing the install of rogue data grabbing apps being sideloaded.

Here are some examples of some target vectors a ID theft criminal could use.

1.(low risk) They could hang out near the AA airline terminals all day with a laptop, and scan for wifi or bluetooth vulnerabilities in the Notes.

2. (medium risk) They could just pickpocket the attendants as they go to from work, transfer between planes, if the attendants carry them on their person.

3. (high risk) A terrorist could target a specific person by using force to get the attendant to unlock the note and transfer all the customer info to another device, or use the seat info on the app to find their target.

This is pretty stupid for passenger safety and security reasons.

I wonder if AA is going to require Flight Attendants to turn off their devices during take-off and landing.

And really, with how strapped the airlines CLAIM to be, and how they are charging the customer for everything including an extra inch of legroom here or there, how they can afford to do this, even if the devices are partially subsidized by Samsung.

This really will not do anything to improve in-flight QoS. Frankly, I see the FAs becoming 'distracted' by their devices, just like the rest of us, and as a result QoS will suffer.

Thinking and common sense have indeed become rare commodities in today's world.

Epic Fail, AA.

Wow,you guys are absolutely right -- as soon as a nefarious criminal learns that I'm in seat 3B and ordered the gluten-free meal, my identity is sure to be stolen!! Damn you, American Airlines!

Seriously people -- read closely before you comment. There's not much data stored on this thing beyond name, seat assignment, and whether they should be nice to you because you're Executive Platinum. Maybe that's what everyone is worried about -- it will make it easier for them to mistreat the low-value passengers.

But a security hole? Other than your name, not so much. (And if you've ever stood by for an upgrade or a standby seat, you've had your name called out over the airport PA anyway. Is that a security hole, too?)