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We reported just last week that Amazon were slashing the prices of their Kindle range for Black Friday, and it seems things have paid off for them. Kindle sales this weekend have been triple compared to previous Black Friday's, the retailer today announced. With the 7-inch tablet market bursting at the seams, it will be interesting to see if we get some sales figures from Google regarding its competing Nexus 7, now that we have both Wifi-only and 3G flavors available. (In October, ASUS said the tablet moved 1 million units.)

Whichever tablet floats your boat, there's no denying that a Kindle Fire for £99 is possibly bargain of the year. This offer finishes today, so if you want to take advantage, you had better get your order in quick.

You can catch the full press release below.


Luxembourg - 26th November 2012 – Amazon EU today announced that Black Friday was the biggest sales day ever for the Kindle Family. Sales of Kindle devices were more than three times higher than any other single day in the history of

Christmas shoppers made Kindle Fire the bestselling product across all of on Black Friday, snapping it up for an incredible £99.

“In response to strong customer demand we included Kindle Fire in Black Friday deals week, dropping the price to just £99, and the reaction has been incredible. Customers purchased more than three times as many Kindle devices on Black Friday than on any other day in its history on, and our previous record was impressive,” said Jorrit Van der Meulen, Vice President, Kindle EU.  “This fantastic Kindle Fire offer runs until midnight, Monday 26th November, so customers still have time to snap up a Kindle Fire in time for Christmas.”

The all-new Kindle Fire, which usually retails for £129, gives customers access to Amazon’s vast selection of content – over 22 million movies, TV shows, songs, apps, games, books and magazines, with seamless integration with the Amazon Cloud, Whispersync, and a brilliant 7” touchscreen—a faster processor for 40% faster performance than the original Kindle Fire, twice the memory and longer battery life.

Kindle Fire HD, our most-advanced 7” tablet, provides access to Amazon’s vast selection of digital content and offers a stunning customised HD display with the fastest Wi-Fi, exclusive Dolby audio with two stereo speakers, high-performance processor and graphics engine for the most immersive HD experience available on a lightweight, portable 7” tablet, at a breakthrough price of £159.

Kindle Paperwhite is our most advanced e-reader ever built with 62% more pixels and 25% higher contrast, a patented built-in front light for reading in all lighting conditions, uncompromised battery life of up to eight weeks, and a thin and light design. Kindle Paperwhite Wi-Fi + 3G is the top-of the-line e-reader and offers the same new design and features of Kindle Paperwhite, with the unparalleled added convenience of free 3G wireless. 

Customers can learn more about the Kindle family at


Reader comments

Amazon Kindle Fire sales rocket for Black Friday


Surely sales figures for the Nexus won't help a comparison, since you don't have any figures for the Kindle. They just said it had tripled, not how any they actually sold (as far as I have seen) - it could be 3 million, but it could also be 3.

I agree! At the moment I'd never buy one for myself, but I've bought 3 Kindle Fires(1 first gen, 2 HD's) for other people in the last two years. I'm happy Amazon is doing so well even if I'm not in their target market. Luckily for Amazon, their target market for them the Casual user is so much bigger a market than our Geek market so they'll make more money on it with them than with us. : )

"there's no denying that a Kindle Fire for £99 is possibly bargain of the year. "

Errm no...

Firstly, it's the ad-supported version..
Secondly, it's not the HD one, it's the one with the rubbish display, old processor, and 8GB of storage.
Thirdly, it's locked to Amazon's rubbish store content (tiny and out of date compared to Google's offering).
Lastly, it's not got Jellybean or the timely updates of the Nexus7 (which for £50 more, fixes all the above problems and adds another 8GB of storage ontop).

^ The guy makes a lot of sense. But amazon aren't targeting people who think like that which is why it's still doing well. That price tag to non techies will be enough to encourage them to go with the Fire over N7.