Android Central

At its Kindle event in Los Angeles, Amazon has just announced its high-end Kindle Fire HD 4G LTE tablet. Speaking at the event, Amazon's Jeff Bezos said that to sell a tablet at $499, Amazon would have to include "the ultimate tablet feature."

The 8.9-inch, $499 Kindle Fire HD 4G LTE will come with 32GB of storage and a $49.99 per year data plan, including an allowance of 250MB per month, 20GB of cloud storage and $10 Amazon Appstore credit. Nothing's been mentioned just yet regarding how much it'll cost once you go over that small monthly allowance, but we're hoping there will be some option to top up a few extra gigabytes. Amazon didn't say specifically which network it was partnering with, but the 4G LTE logo displayed matched that of AT&T.

Amazon was keen to promote the advantage of its setup versus the Apple competition, highlighting the savings involved in an integrated data plan. Bezos summed up the company's bullish attitude, simply saying "we have just built the best tablet at any price."

The Kindle Fire HD with 4G LTE is available to pre-order today, and will ship on Nov. 20 alongside the Wifi-only version.

Pre-order: New Kindle Fire, Kindle Fire HD 7-inch, Kindle Fire 8.9-inch and 8.9-inch 4G LTE

Amazon Takes on the High-End—Introducing the New Kindle Fire HD Family
 
$199 now gets you the world’s most-advanced 7” tablet, with a stunning custom HD display, the fastest Wi-Fi, exclusive Dolby audio, powerful processor and graphics engine, and 16 GB of storage—all backed by the world’s best content ecosystem, the best cross-platform interoperability, and the best customer service
 
$299 now gets you all the same advanced technology on a stunning 8.9” large-screen 1920x1200 HD display with 254 ppi and a powerful OMAP4 4470 processor and graphics engine
 
$499 now gets you the same high-end large-screen HD tablet, 32 GB of storage, plus ultra-fast 4G LTE wireless powered by the latest generation 4G chipset, and Amazon’s groundbreaking $49.99 one year 4G LTE data package—customers save hundreds of dollars in the first year compared to other 4G tablets

New inventions exclusively on the new family of Kindle Fire devices—X-Ray for Movies, X-Ray for Textbooks, Immersion Reading, Whispersync for Voice, Whispersync for Games, and Kindle FreeTime
 
SEATTLE—September 6, 2012—(NASDAQ: AMZN)—Less than one year ago, Amazon introduced Kindle Fire—combining 15 years of innovation into a fully-integrated, end-to-end service for customers.  Kindle Fire quickly became the most successful product launch in the history of Amazon.com, earning over 10,000 5-star customer reviews, remaining the #1 best-selling product across the millions of items available on Amazon since its introduction, and capturing 22% of U.S. tablet sales in just nine months.  Today, Amazon is excited to announce that it’s taking on the high-end with Kindle Fire HD—the next generation of Kindle Fire.
 
The Kindle Fire HD family—the most-advanced tablets:

  • Ultra-fast 4G LTE wireless, powered by the latest generation 4G chipset, support for all 10 4G bands, and Amazon’s breakthrough 4G LTE data package—customers save hundreds of dollars in the first year compared to other 4G tablets.
  • Stunning custom HD display with in-plane switching, Advanced True Wide polarizing filter and custom laminated touch sensor for 25% less glare with rich color and deep contrast from any viewing angle.
  • Fastest Wi-Fi of any tablet—dual antenna, dual-band, and MIMO—40% faster downloads and streaming compared to the next fastest tablet.
  • High-performance processor and graphics engine for snappy and smooth performance.
  • Dual stereo speakers with Dolby Digital Plus audio—the standard in high-end audio—available for the first time on a tablet.
  • Kindle Fire HD starts with 16 GB of local storage, enough to accommodate the larger file sizes of HD content.
  • Exceptional battery life—7” Kindle Fire HD gets 11 hours of battery life.
  • Front-facing HD camera with custom Skype application for video calling from anywhere in the world.
  • New Amazon-exclusive features like X-Ray for Movies, X-Ray for Textbooks, Immersion Reading, Whispersync for Voice, Whispersync for Games, and Kindle FreeTime.
  • World’s best content ecosystem—over 22 million movies, TV shows, songs, apps, games, books, audiobooks and magazines.
  • Best cross-platform interoperability, with Amazon apps available on the largest number of devices and platforms so customers can access content anytime, anywhere.
  • Amazon’s top-rated, world-class customer service.

Amazon is also introducing an all-new upgraded version of the best-selling standard definition Kindle Fire with a faster processor, twice the memory and longer battery life—all for an even lower breakthrough price—only $159.  Meet the all-new Kindle Fire family at www.amazon.com/kindlefirehd.
 
“We’re taking on the most popular price point for a tablet, $499, but doubling the storage and incredibly, adding ultra-fast 4G LTE wireless,” said Jeff Bezos, Amazon.com Founder and CEO.  “Kindle Fire HD is not only the most-advanced hardware, it’s also a service.  When combined with our enormous content ecosystem, unmatched cross-platform interoperability and standard-setting customer service, we hope people will agree that Kindle Fire HD is the best high-end tablet anywhere, at any price.”
 
The Best Hardware - Stunning Custom HD Display


The 8.9” display on Kindle Fire HD features an incredible 254 pixels per inch with a resolution of 1920x1200, with pixels that are indistinguishable to the human eye.  The 7” Kindle Fire HD features a stunning HD display with 1280x800 resolution that delivers deep, detailed contrast and rich, natural color.  Kindle Fire HD also uses Gorilla Glass to provide superior strength and reliability.  Kindle Fire HD starts with excellent resolution, but that is only the beginning—Amazon also added custom features that reduce glare and improve color saturation at any viewing angle.
 
Most tablet displays are made up of two pieces of glass—an LCD on the bottom and a touch sensor on the top, separated by an air gap. This air gap allows light to come through the touch sensor and reflect off the LCD, which causes added glare for the user.  Fire HD solves this air gap problem by laminating the touch sensor and the LCD together into a single layer of glass, creating a display that is easy to view even in overhead light, and reducing glare by 25% relative to the latest generation iPad.
 
Like many tablets, Kindle Fire HD uses in-plane switching (IPS) to improve color reproduction. But displays that only use IPS still appear washed out at various angles, such as laid sideways in bed, flat on a table, or propped up in a case. Fire HD features an Advanced True Wide polarizing filter that is applied directly to the LCD panel.  This results in a display that shows the same deep contrast and rich, detailed color from any angle.
 
High-End Laptop-Quality Wi-Fi—40% Faster Downloads and High-Speed Streaming


HD content has much larger file sizes than standard definition content—for example, Marvel’s The Avengers in standard definition is 785 MB, but in HD, The Avengers is 2.97 GB.  Files of this size require the very latest in Wi-Fi technology to download or stream the HD content quickly and reliably—anything else results in buffering, slow downloads and dropped connections.  Many Wi-Fi enabled devices only use the 2.4 GHz wireless frequency.  This frequency is crowded since it is used by everything from other tablets to microwave ovens, baby monitors, Bluetooth devices, not to mention the neighbors’ Wi-Fi networks.  Kindle Fire HD circumvents this congestion with state-of-the-art dual-band Wi-Fi.  Kindle Fire HD can automatically switch between the 2.4 GHz network and the newer, less crowded  5 GHz network, resulting in better range and less interference.  In addition, dual antennas and Multiple In/Multiple Out (MIMO) allow for higher bandwidth and longer range.  The new Kindle Fire HD is the first tablet to market with all three of these latest generation Wi-Fi technologies—dual-band support, dual antennas, and MIMO.  This is the first time this state-of-the-art Wi-Fi technology has been offered in a tablet, resulting in 40% faster throughput compared to the latest generation iPad.
 
Latest Generation 4G LTE Wireless

The large-screen Kindle Fire HD is also available with ultra-fast 4G LTE, with download speeds as fast as Wi-Fi.  To keep the 4G Kindle Fire HD just 8.8 mm thin, Amazon custom-designed its 4G wireless modem to be just 2.2 mm.  Some 4G devices don’t support all of the non-4G bands—Kindle Fire HD includes support for 10-bands, so even if a customer doesn’t have perfect 4G coverage, the Kindle will fall back to the fastest available 3G speeds.
 
Amazon’s Breakthrough 4G LTE Data Package


The 4G Kindle Fire HD comes with the most affordable 4G tablet data package.  Customers will have access to a 12-month data plan with 250MB per month, 20GB of Amazon Cloud storage, and a $10 credit in the Amazon Appstore for a one-time cost of $49.99. In fact, when you combine the cost of the device and the data plan, customers who purchase the Kindle Fire HD 4G LTE will pay over $400 less than latest generation iPad owners in the first year of ownership. Customers can also choose to upgrade to 3 GB or 5 GB data plans from AT&T directly from the device.
 
8 GB of Storage is Not Enough for an HD Tablet


Customers want to enjoy HD content if they have an HD tablet—and 8 GB of on-device storage isn’t enough for the larger HD file sizes.  The 7” Kindle Fire HD is available with 16 GB or 32 GB of on-device storage, and the large screen Kindle Fire is available with 16 GB, 32 GB or 64 GB of on-device storage.  This large on-device storage capacity is in addition to the free storage Amazon provides for Amazon digital content in the Amazon Cloud.  Amazon digital content is automatically backed up for free in the Amazon Cloud’s Worry-Free Archive where it’s available anytime.
 
Powerful World-Class Processor—Snappy and Smooth


An HD display and HD content must be driven by a powerful processor and optimized software.  The Kindle Fire HD family features world-class processors and the new Imagination Technologies graphics engine for lightning-fast HD graphics and excellent fluidity.  The 8.9” Kindle Fire HD is powered by the latest generation OMAP4 4470 processor and Imagination SGX544 graphics engine capable of over 12 billion floating point operations per second—50 percent more than Tegra 3, and both Kindle Fire HD 7” and 8.9” come with higher memory bandwidth than Tegra 3.  Combining the latest generation processors with significant customization of the Kindle Fire software by Amazon engineers results in a snappy and smooth experience for the user.
 
Dual Stereo Speakers and Exclusive Dolby Audio—The New Standard for Tablet Audio


Customers shouldn’t need to wear headphones while watching a movie on a tablet to get excellent sound.  Kindle Fire HD solves this by combining dual stereo speakers with the next generation Dolby Digital Plus audio platform—the standard in high performance audio—to offer a world-class audio experience.  Dolby’s audio suite for Kindle Fire HD includes technology used to adjust volume and deliver easier-to-understand dialogue in movies and TV shows.  Kindle Fire HD automatically optimizes the audio profile based on what a customer is doing, such as watching a movie, listening to music, using third party apps like Pandora and Netflix, and also optimizes for headphones versus speakers.  All of these pieces combine to create an exceptional audio experience that results in clearer, crisper and balanced sound quality.
 
11 Hours of Battery Life


The 7” Kindle Fire HD is optimized to deliver high performance without sacrificing battery life, delivering over 11 hours of battery life.
 
Thin and Light


Even with a custom display, a powerful processor, extra speakers and dual-band/dual-antenna Wi-Fi, the new Kindle Fire HD is extremely light and thin.  In fact, Kindle Fire HD 8.9” weighs only 20 ounces and is just 8.8 mm thin.  Kindle Fire HD 7” is small enough to take everywhere and light enough to hold easily and comfortably in one hand.
 
Connect with Bluetooth and HDMI


Kindle Fire HD supports Bluetooth, enabling customers to connect their wireless Bluetooth headphones or Bluetooth speakers to listen to songs, videos or audiobooks.  With Bluetooth connectivity, customers can also easily connect to a wide range of Bluetooth-enabled keyboards.  HDMI out makes it easy for customers to connect the Kindle Fire HD to their big-screen TV to enjoy their favorite HD videos and photos.
 
Stay in Touch with Front-Facing HD Camera


The new Kindle Fire HD features a front-facing HD camera.  Skype created a customized app tailored for Kindle Fire HD that is ready to use out of the box for free HD video calls at home and abroad.  Kindle Fire HD makes it easy for the over 500 million customers already using Skype to get in touch with friends and family.
 
Beautiful Leather Covers


Covers for Kindle Fire HD feature a premium textured leather exterior in a variety of colors and a subtle woven nylon interior to provide the lightest and thinnest form of protection. The integrated magnetic clasp ensures the cover remains securely closed while in a backpack, purse, or briefcase. The cover automatically wakes Kindle Fire HD upon opening and puts it to sleep when closed, making it easy to dive right back into whatever content a customer is enjoying.
 
All-New Features Only Amazon Can Offer - X-Ray for Books


One year ago, Amazon introduced X-Ray on Kindle Touch, and customers loved it.  Amazon is extending X-Ray to books on Kindle Fire, making it easier than ever for customers to learn more about the content they love by exploring the “bones of the book.”  With a single tap, readers can see all the passages across a book that mention ideas, fictional characters, historical figures, places or topics that interest them, as well as more detailed descriptions from Wikipedia and Shelfari, Amazon’s community-powered encyclopedia for book lovers.
 
X-Ray for Movies


“X-Ray for Movies” is a new feature that revolutionizes the movie experience by bringing the power of IMDb directly to movies on Kindle Fire HD, accessible with a simple tap.  Without ever leaving the movie, customers can look up any actor in the scene or movie, see what other movies they have been in, and view photos, biographies and more.  X-Ray is offered only by Amazon and is exclusive to the Amazon ecosystem.  IMDb, an Amazon company for 14 years, is the #1 movie website in the world with more than 160 million monthly unique visitors worldwide.
 
X-Ray for Textbooks


Glossaries in print textbooks contain the most important information for students, but they’re placed inconveniently in the back of the book.  And glossaries don't always contain enough information for students working to understand new concepts.  X-Ray for Textbooks solves these problems by integrating the glossary directly into each textbook page and by algorithmically assembling related data from Wikipedia and YouTube.
 
Immersion Reading


Research supports that readers can benefit from listening while reading.  Together, Amazon and Audible invented “Immersion Reading,” allowing customers to fuse together printed text and professionally-narrated audiobooks, giving readers the ability to experience their reading with two senses—sight and sound.  As the reader views the text of their book on Kindle Fire, text is highlighted as it is professionally-narrated, creating a more immersive experience, as well as deeper learning and comprehension.
 
Whispersync for Voice


Whispersync for Voice allows customers to synchronize their Kindle books with professionally-narrated audiobooks—customers can start reading a book on Kindle Fire and seamlessly switch to listening to the companion audiobook, picking up exactly where they left off.  With Whispersync for Voice, customers can continue enjoying books during commutes or any other time their eyes are busy.  When they get in the car, customers can effortlessly pick up the story right where they left off reading by listening to the professionally-narrated audiobook using Bluetooth on Kindle Fire HD or with any Audible app on their smartphone.
 
Ideal for Gaming


Amazon has worked with leading developers to offer new Android games exclusively on Kindle Fire HD, including Activision’s popular Skylanders Cloud Patrol franchise and Crytek’s Fibble.  In Skylanders Cloud Patrol, gamers will discover a new feature—the ability to purchase physical toys from within a game.  Customers will be able to purchase a unique Skylanders character with a single click, and Amazon.com will deliver it to their doorstep. In addition to hardware that’s perfect for gaming like stunning custom HD displays, fast Wi-Fi and large on-device storage, the Kindle Fire HD family also offers HD Games, gyroscope and accelerometer for full tilt and turn controls, as well as social gaming features including group leaderboards and achievements.
 
Whispersync for Games


One of the biggest frustrations of mobile gaming is that when customers switch devices or delete and re-install the game on the same device, they have to start a level over or go back to the beginning of the game.  To solve this problem, Amazon extended its Whispersync technology to gaming with Whispersync for Games.  Whispersync for Games syncs a customer’s place in the game and saves unlocked levels, so even if they get a new device, the progress is backed up in the cloud.
 
Kindle FreeTime


Amazon today reinvented parental controls with Kindle FreeTime.  FreeTime gives parents easy-to-use tools to personalize their children’s digital media experience.   With FreeTime, parents never have to worry what content their kids will access—parents select all of the content their kids can see and kids can’t exit FreeTime without a password.  FreeTime also lets parents limit their kids’ screen time by content type—they may choose to limit videos and games, for example, but make reading time unlimited.  Kindle FreeTime will be available for free on all of the new Kindle Fire devices starting in the coming weeks.
 
Cloud-Accelerated Silk Browser


The new Kindle Fire family uses a new version of Amazon Silk with the unique “split browser” architecture that leverages the computing speed and power of Amazon Web Services to deliver content faster.  The new Amazon Silk browser features an updated core rendering engine and a reengineered transport layer that contribute to faster page loads.  Customers can experience full-screen browsing, reading view, and improved browsing with most-visited, trending and recommended sites all available from a single screen.
 
All-New Email and Calendar


The new Kindle Fire family features world-class Microsoft Exchange integration, with fine-tuned performance on many of the most critical e-mail functions.  For example, typical Exchange accounts sync with the oldest emails first, ending with the most recent emails—Kindle Fire instead syncs with newer emails first, then with older emails, getting customers faster access to the most recent emails they are looking for.  Kindle Fire also features a new calendar app, making it easy for customers to stay connected and keep track of their schedules.  The new e-mail client offers support for the world’s most popular email providers—including Gmail, Microsoft Exchange, Hotmail and more.
 
Photos Brought to Life


Photos come alive in stunning high-resolution on Kindle Fire HD.  Fire’s mosaic view arranges personal photos beautifully, and customers will be delighted to see their best shots on their TV with HDMI out.  Kindle Fire lets customers easily import their photos from Facebook and because their photos are securely stored in Amazon Cloud Drive, they never have to worry about losing their favorite pictures.
 
New Latest Generation Kindle Fire—Only $159


Kindle Fire, the #1 best-selling product on Amazon for the past year, is now even better, with all the features customers love about the original Kindle Fire—all the content, seamless integration with the Amazon Cloud, Whispersync, and a brilliant 7” touchscreen—now with a faster processor for 40% faster performance, twice the memory and longer battery life.  The new Kindle Fire also offers all of the new features that are exclusive to the Kindle Fire family—including X-Ray for Movies, X-Ray for Books, Immersion Reading, Whispersync for Voice, Kindle FreeTime and more.
 
Backed by the World’s Best Content Ecosystem, Cross-Platform Interoperability and Customer Service
All the Content—Over 22 Million Movies, TV Shows, Songs, Apps, Games, Books, Audiobooks and Magazines
Kindle Fire offers customers the largest selection of digital content, including thousands of exclusives:

  • Over 120,000 movies and TV episodes, including the most popular titles and the biggest new releases.  Customers can stream or download, purchase or rent.  Amazon Prime members enjoy unlimited, commercial-free streaming of over 25,000 popular movies and TV episodes at no additional cost with Prime Instant Video.  Customers who are new to Prime get one free month of Amazon Prime when they purchase Kindle Fire.
  • Instant access to the most popular apps and games, including Where's My Perry?, Pinterest, NBA JAM, HBO GO, Hulu Plus and Asphalt 7—each one optimized for Kindle Fire HD.
  • Millions of songs from over 3 million artists.  Customers can stream purchases from the cloud, download playlists for offline listening, and store their personal collection in the cloud for access anytime, anywhere.
  • Millions of books, including over 180,000 titles that are exclusive to the Kindle Store.  Over 650,000 books are priced at $4.99 or less; over 1.2 million are $9.99 or less.  Amazon Prime members can choose from over 180,000 titles, including all 7 Harry Potter books and over 100 current and former New York Times best sellers, to borrow for free as part of Kindle Owners’ Lending Library, as frequently as a book a month with no waiting and no due dates.
  • Hundreds of magazines and newspapers—including Vogue, Esquire, National Geographic and Better Homes and Gardens—with glossy full-color layouts, HD photography, and beautifully detailed illustrations. Customers can try more than 50 free single issues available in the Kindle Newsstand, including Cosmopolitan, Maxim, O, The Oprah Magazine, ESPN The Magazine, Elle and Martha Stewart Living.
  • Over 100,000 professionally-narrated audiobook titles available, with free samples to listen to before buying.

 
Best Cross-Platform Interoperability with “Buy Once, Enjoy Everywhere”


With apps available on the largest number of devices and platforms, Kindle makes it easier than ever to access content anytime, anywhere.  Customers can read and sync their Kindle books across iPad, iPhone, PC, Mac, Android phones and tablets, BlackBerry, Windows Phones and in their web browsers with Kindle Cloud Reader.  Amazon Instant Video and Prime Instant Video are available to watch on iPad, PC, Mac, Xbox, Playstation 3, Blue-Ray, Roku and hundreds of compatible TVs, and because of Amazon’s Whispersync technology, customers never have to worry about losing their place in a movie or TV show.  Amazon MP3s are available on iPhone, iPad, Android phones and tablets, Sonos and web browsers with Cloud Player.  Apps from the Amazon Appstore for Android are available on all Android phones and tablets.  No other company offers customers this level of flexibility with their content.
 
Free Month of Amazon Prime


Amazon continues to invest hundreds of millions of dollars to bring Prime members new movies, TV shows and books to enjoy at no additional cost.  Amazon customers enjoy unlimited, commercial-free, instant streaming of over 25,000 movies and TV episodes with Prime Instant Video; over 180,000 books from Kindle Owners’ Lending Library to borrow for free, as frequently as a book a month, with no waiting and no due dates; and receive the convenience of Free Two-Day Shipping on over 15 million items from Amazon.com.  Even with all this investment and continually growing selection, Prime remains at the same low price it launched with seven years ago—just $79.  Customers who are new to Prime get one free month of Amazon Prime when they purchase Kindle Fire.
 
Arrives Pre-Registered


Kindle Fire comes automatically pre-registered so customers can immediately start enjoying their digital content purchased from Amazon or shop for new content.
 
Top-Rated, World-Class Customer Service


When a customer shops on Amazon.com, buys a Kindle Fire, or buys Kindle content, they know that with that they are also getting Amazon’s world-class customer service.  Amazon scored 86—the top score—on the American Customer Satisfaction Index (ACSI), and 89 on the ForeSee customer satisfaction survey—the highest ever attained by a retailer.  Amazon has been rated #1 in the National Retail Federation Customers' Choice Awards, has been awarded the top spot in the MSN Money Customer Service Hall of Fame three years in a row, and is a JD Power and Associates 2012 Customer Service Champion.  Customers have been shopping on Amazon for over 15 years, and they continue to do so because of the unparalleled end-to-end customer experience.
 
Special Offers


The new Kindle Fire family comes with special offers that appear on the lock screen.  Examples of special money-saving offers that customers will enjoy include a $5 credit in the Amazon MP3 Store and a $5 credit for select titles in the Amazon Instant Video Store.  Customers will also receive special offers and screensavers from brands like AT&T, Discover and Intel, such as a special offer of a $10 Amazon.com Gift Card when a customer uses their Discover card to purchase a digital product on Amazon.
 
Best Tablets at Any Price


The all-new Kindle Fire HD 7”—with a stunning HD display, the fastest Wi-Fi, exclusive HD audio with two stereo speakers and Dolby Digital Plus, 16 or 32 GB of storage and a powerful world-class processor—all backed by the world’s best content ecosystem, best cross-platform interoperability and best customer service is $199.  Kindle Fire HD 7” is available for preorder starting today at www.amazon.com/kindlefirehd7 and will begin shipping on September 14.
 
Kindle Fire HD 8.9”, with all of these features plus an ultra-high definition 8.9” screen, and 16 or 32 GB of storage, starts at $299 and is available for preorder starting today at www.amazon.com/kindlefirehd, and will begin shipping on November 20.  
 
Kindle Fire HD 8.9” 4G, with the most affordable 4G data plan in the world, and 32 or 64 GB of storage, starts at $499 and is available for preorder starting today at www.amazon.com/kindlefirehd4G, and will begin shipping on November 20.
 
The new latest generation Kindle Fire with a faster processor for 40% faster performance, twice the memory and all the new features is only $159, and pre-order to reserve their page in line at www.amazon.com/kindlefire and will begin shipping on September 14.
 
For high resolution images and video of the all-new Kindle Fire family, visit www.amazon.com/pr/kindle.
 
About Amazon.com


Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more pixels and 25% increased contrast, a patented built-in front light for reading in all lighting conditions, extra-long battery life, and a thin and light design.  The new latest generation Kindle, the lightest and smallest Kindle, now features new, improved fonts and faster page turns.  Kindle Fire HD features a stunning custom high-definition display, exclusive Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with dual-band support and dual-antennas/MIMO for 40% faster throughput than other tablets, enough storage for HD content, and the latest generation processor and graphics engine—and it is available in two display sizes—7” and 8.9”.  The large-screen Kindle Fire HD is also available with 4G wireless, and comes with Amazon’s groundbreaking $49.99 one year 4G LTE data package—customers save hundreds of dollars in the first year compared to other 4G tablets.  The all-new Kindle Fire features a 20% faster processor, 40% faster performance, twice the memory, and longer battery life.
 
Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.
 
The 4G device has not been authorized as required by the rules of the Federal Communications Commission. This device is not, and may not be, offered for sale or lease, or sold or leased, until authorization is obtained.
 
Forward-Looking Statements


This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.


 

 
There are 34 comments

JDub313 says:

Interested to know who is providing the 4G LTE service and therefore how the coverage will be.

Sniper1087 says:

its obvious that is the 4G LTE Icon from AT&T so they will provide it

PyroDroids says:

Let me get this, So its $250 more for 250mb/month 4G LTE locked to AT&T & double storage? and they promote watching movies? with 250mb/month? Still nothing out there that beats my Transformer tethered to my Nexus.

Mtn_Scott says:

It is entirely possible that Amazon based content does not count against the 250 MB Cap.

darkmatter says:

I was going to say. The only way the super low data cap makes any sense is if there's no data charge for using Amazon's services. If that's the case, and they end up offering a VOIP app as well (ie, for the free Amazon data), I just may get this.

ReggieTee says:

Don't forget 32GB and I don't think anyone watches moves on their tabs with current data plans out there.

hakoreh says:

I do and I know a number of people who do as well

SolWgn says:

Thats just too much for a kindle. My wife loves her kindle fire but would never spend that much on this.

kinster02 says:

Nice tablet but i'll have to pass...for that price i'll rather get a real Android tablet with real Google services.

QMaverick says:

Agreed.

greasyspoon says:

This presentation really shows that a top to bottom eco-system, where the guys who really care are adding features, makes or breaks the tablet experience. I mean x-ray movies???? WOW! There are now two choices in tablets, apple or Amazon.

paa79594 says:

wat

QMaverick says:

It's a media device . . . with a 250 MB/month data allowance. With LTE. Yeah, I hit about 2.5 to 3.5 GB per month on my PHONE using MOSTLY 3G. That's ludicrously low. I think this is where Amazon hopes to make a bunch of cash back though some agreement with AT&T (who is almost definitely providing the service based on the logo)?

Seriously "Watch HD movies, download audiobooks, download games, pay a fortune!"

The tablet has some KILLER features, but the data plan is just silly. It'll definitely cost you more than $50, because with LTE, you're going to break that limit if you use the thing for any of its intended multimedia purposes.

Cash back? At $500 for the tablet I don't think they are losing anything, and the $50 for service is probably a break even think with ATT allowing ATT to reap a large portion if not all of the overages.

leerage says:

.

randall2580 says:

You can add an LTE tab to either a Verizon or AT&T shared data plan for $10 a month. Do you have to take their data plan to get the price?

How about a 32GB wifi version? Will that be $399?

Dirty-Bird says:

With an Amazon tablet are you still tied to only the apps they sell on their site? If so, I don't know that I'll ever get a Kindle tablet. I hope Google can come in at #300 for their larger Nexus. If so, that's likely where I'm headed.

rsanchez1 says:

They will have to if they want to compete now.

Mikey47 says:

This is just strange, why would one need 4G LTE for 250MB a month?

Obviously they don't expect you to be watching movies, etc., on that but need it more for the occasional time you want to download something while away from WIFI. But that being the case, regular old 3G service would suffice just fine.

drewsammie says:

I was really hoping for a $299 with the 4G.
I'm already an Amazon Cloud and Music user @ $25 / year. so the yearly plan is nice...yeah I know its not great for downloading movies but it would of been worth it to just have.

But now they are asking me to drop $500 still?
I get it and all, but sadly there is a reason I never bought an IPAD....$500.
that's still a chunk of change for a toy.

rsanchez1 says:

Can you clear this up: do you get 250MB data AND 20GB of cloud storage, as in you can use that much data over LTE for storage, or is it just 250MB a month and you have to use those 20GB of storage over wifi?

They should scale the plan up. $200/yr for 1GB a month would be much more usable than $50/yr for 250MB a month.

QMaverick says:

Even 1GB per month is too low for HD movies. You CAN watch HD movies over 4G (I've done if over WiMax and LTE is faster). Watching The Dark Night Rises could use around 4 to 5 GB! Streaming!

That's why $250/mo is stupid. Heck you could easily eat that up with email attachments if you don't watch it. LTE is fast, and it's easy to lose track.

rsanchez1 says:

On the plus side, it's really cheap.

Miths says:

Look on the positive side - those 20 GB of storage will last you 80 months on that data plan :p.

rsanchez1 says:

You know, instead of the 20GB of storage, they should have given you a separate data allowance just to connect to their cloud service. You could have 250MB for whatever, but 8GB to connect to Amazon's cloud service. Then, they would charge you to access the cloud service.

As it stands, the 20GB of storage isn't going to be very useful if you have to wait over 80 months to use it up with the data plan, and by that time you will have paid upwards of $200.

Kingzoidberg says:

I don't understand all the bitching. I would gladly pay $50 a year for my tablet to have a small data allowance. Are you really going to watch movies on your tablet walking around town? That's what we have WIFI for. It would be nice though for the random email or map when my phone is dying. If I need to do anything extensive I can tether to my gnex and use my unlimited, which would be a hassle or impossible in my other examples. Although I do think $499 is a bit pricey for a tablet to begin with. And to clarify I'm sure they mean you get 20 GB of Amazon storage which can be accessed through your 250MB data plan or on WIFI. I'm sure accessing it will count toward your mobile allowance.

QMaverick says:

Because, it's a consumptive device, and where I live not every business has Wi-Fi. I can pull out my phone, with it's unlimited data, and watch an episode of the Daily Show no problem. I do that once with this tablet, and my allowance is shot. *shrug*

I'm complaining, because with the speed of the connection, it's an obvious ploy to encourage overages.

rsanchez1 says:

I can see why it's not good for you, but I have to agree that at that price, the 4G LTE is nice to have for when I'm out of wifi range and want to get email or download apps or something to my device. Not good for watching videos, but hey, it's $50 for a year.

Dirty-Bird says:

Assuming they will let you stream unlimited what you have in the cloud then that's reasonable. Don't know if that's the case.

etnpnys says:

That is exactly what I was coming here to say. 250MB/mo is atrociously small. I like the cheap 1-year plan, but that's not going to work for a LOT of people.

If they allow you to have unlimited data from Amazon's own servers, now THAT would push a move to their cloud and it would justify the small limit.

rsanchez1 says:

Yep, that's what I wanted to know and was trying to ask in one of my previous comments. If they lifted the data cap for accessing Amazon's own servers (even if only for the cloud service, but more if for all Amazon services, including Instant Video), then they would have something there.

sigmamason says:

250MB a month? You can do that in day on a book download

sigmamason says:

250MB a month? You can do that in day on a book download