What you need to know
- You'll now be able to access NPR content worldwide as Spotify expands its partnership.
- The two had teamed up initially in 2018.
- Content that'll now be made globally available includes the NPR Politics Podcast, Planet Money, and TED Radio Hour.
While still in the music business primarily, it's not a secret that Spotify has been heavily investing in podcasts over the past couple of years. Today, it's landed a huge content coup with its NPR podcasts finally being made available to listeners worldwide.
Announcing the move today, Spotify said:
When partnering up originally back in 2018, NPR explained that Spotify, as a large platform, would enable many users to access their content more widely.
NPR's Chief Marketing Officer Meg Goldthwaite added:
While its content catalog remains formidable, the podcasts' experience on Spotify has been criticized as some as sub-par when compared to dedicated podcasting experiences. As we move into 20201, it's likely that Spotify will refocus on this part of its app experience.
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