Skip to main content

Unlocked BlackBerry Priv gets a permanent $50 price cut to $649 in U.S.

Several months after its launch, the unlocked version of the Android-based BlackBerry Priv is getting a price cut in the U.S., the UK and parts of Europe. The new US price from ShopBlackBerry.com (opens in new tab) has been reduced by $50, in the U.S. from $699 to $649.

BlackBerry adds that the UK unlocked price has gon down from £559 to just £529, while the price in France, Germany, Italy, Spain and The Netherlands has been cut from €779 to €729. This price cut comes on the heels of BlackBerry announcing that it will update the phone to Android 6.0 Marshmallow sometime later in 2016.

30 Comments
  • Come on! How do they expect to survive if they aren't trying to under cut the competition? $599 would be alot better. Posted via the Android Central App
  • Ehhh still not feeling it, unless you care about the security blackberry offers.... Or says they offer. Posted from my Nexus 6/Nexus 7 2013/Surface Pro 3
  • Here's the thing. It was a good phone, but it wasn't $700 good. It's also not $650 good. Somewhere around $599 would be more ideal.
  • Boom Posted from my Nexus 6/Nexus 7 2013/Surface Pro 3
  • Goes the dynamite
  • Shaka laka
  • You talk **** about priv I love priv what kind of phone you have Posted via the Android Central App That guy97
  • I gave one a test drive for a week.
    I'd be more inclined to say it's worth $450. Posted via the Android Central App
  • ^this Posted via the Android Central App on the S7 edge
  • Exactly. It should have launched at $499 and should be selling for $450 now. Hard to believe BlackBerry still thinks it can demand such premium pricing on their handsets. Especially on a first generation Android device and then with their horrendous roll out plan giving ATT exclusivity for so long. I left Verizon waiting on the release there. Eventually, I went with a Note 5 on TMO, but I could have potentially stayed on VZW if they had rolled out at the same time as ATT. Now, both BlackBerry and VZW lost me as customer, what awful marketing strategy these companies have. I don't get.
  • I think it would be worth the $650 when it FIRST came out if they could have solved the heat issue. When I am playing even a basic game waiting for my flight the thing heats up like a hot cake
  • Yep. They messed up big time on pricing. And the damage is irreversible, since people don't buy phones every other month. VZW Moto X DE/N7
  • Since this is not a very successful phone (personally I love it) a lot of folks are selling almost brand new Priv on craigslist for as low as $300. I got one at that same price. .. Hopefully marshmallow update comes to it soon... Posted via the Android Central App
  • Next month I think. Blackberry Priv
    Nvidia Shield "Portable"
    Sony Xperia Z3 Tablet Compact
  • I guess if you need the security than you gotta do what you gotta do. I just wouldn't even consider it when there's so many better (for me anyway) options out there at half the price. I've had my moto x pure edition for over a week now and I paid $299 for it unlocked. Posted via the Android Central App
  • anything more than 499 is too much for this phone...and i like this phone.
  • I said that Blackberry was shooting themselves in the foot with the pricing when the Priv came out. It looks like they are sawing off the whole leg now. Posted via the Android Central App
  • Still $300 too expensive period. Posted via the Android Central App
  • What a joke. Does BB even realize how many much better options they are out there. Nexus 6P, Moto X pure edition I mean heck I'd rather even buy a Nexus 6 for that matter. Posted via Samsung's beast S7
  • Exactly. They should have reduced the price more like by at least $200 instead which would have more ideal for this phone.
  • There is a definite market for this phone, it's just not many of the regulars here, nor is it very big. It doesn't make it a bad phone, nor does it mean it's not worth the price it just makes it a niche. For many of the people it's aimed at there is no better alternative. Clearly you aren't who the phone is aimed at. Blackberry Priv
    Nvidia Shield "Portable"
    Sony Xperia Z3 Tablet Compact
  • If they drop it down to $450 I might buy one. S7 edge/AC app
  • $399 is about as expensive as this thing should be. Posted via the Android Central App
  • That would be a steal. I would take that right now. Posted via the Android Central App
  • Still too much money for that terrible device. Posted via the Android Central App on the S7 edge
  • It's almost cringeworthy to watch a company like Blackberry with a damaged reputation, think that they can charge the same amount as the leaders of their industry. This phone is still costs more that it should of at launch.
  • Still too high. 500 is better. Posted via the Android Central App
  • 500 is way too much, aweful brick of a Phone with old software. Should be 399, but even then hmmm nope thanks. Posted via Android Central App
  • I respect your opinion. I actually like it and a played around with a demo unit and was more impressed than I thought I'd be. It stays up to date on security which is a plus. It's not too bad but I'm still looking elsewhere but in the 300 range I would buy that with no problems at all. Posted via the Android Central App
  • 749€, Priv Hahaha and LG Flex 2 is 249€ and blows the Priv away. Save 500€ and feel the power of Snapdragon 810. Typical asian thinking: Product not selling so make it expensive. Doesn't work like that, Mr. Chen. Posted via Android Central App