Ring Video Doorbell gets permanent price cut to just $100

At the tail end of February, it was announced that Amazon had purchased smart doorbell-maker Ring for around $1 billion. That deal was officially completed on Thursday, April 12, and during an interview with CNET, Amazon's head of devices (Dave Limp) shed some light on what we'll see from the two brands going forward.

Right off the bat, the biggest change consumers will see is a permanent price cut for the base Ring Video Doorbell. The smart gadget usually sold for around $150, but going forward, it'll have a new MSRP of just $100. Limp says this is a "major step" to get more people into the smart home security market, and it makes Ring's option even more affordable than competitor Nest's Hello smart doorbell that sells for $229.

On a similar note, Limp also hinted that we could see its Amazon Key feature expand to Ring's doorbells in the near future.

Commenting on this, he noted that –

As it relates to Key, that's obviously one that we'll look at pretty closely. I wouldn't want to make any commitments at this point in time, but it's certainly one that's on the list that we'll start thinking about.

The original Ring Video Doorbell isn't the best in its class, but for the new $100 price, it's one of the most affordable options that consumers have to choose from.

If you still haven't jumped on the smart doorbell bandwagon, will this new price push you to do so?

See at Amazon

Have you listened to this week's Android Central Podcast?

Android Central

Every week, the Android Central Podcast brings you the latest tech news, analysis and hot takes, with familiar co-hosts and special guests.

  • Subscribe in Pocket Casts: Audio
  • Subscribe in Spotify: Audio
  • Subscribe in iTunes: Audio
Joe Maring

Joe Maring was a Senior Editor for Android Central between 2017 and 2021. You can reach him on Twitter at @JoeMaring1.