The Samsung Galaxy S26 Ultra is an incredible phone with one very big problem — its price. With a starting retail tag of $1,299.99, the device was simply out of reach for a lot of people at launch, which means many were waiting for Prime Day to see if an Amazon discount could lessen the blow.
Thankfully, Prime Day didn't disappoint, and the Samsung Galaxy S26 Ultra is currently chilling with a whopping 29% discount through June 26th. That price drop puts the 256GB configuration at $919.99, which is well below the previously held lowest price ever recorded.
Still, 900 bucks isn't exactly small change, so many folks are wondering: is the Samsung Galaxy S26 Ultra worth the price yet? It's not an easy question to answer, so let's break it all down.
✅Recommended if: you want a powerful Samsung phone with a large display, built-in stylus, and top-tier Snapdragon performance; you're a Samsung enthusiast who simply can't miss the latest and greatest creations from the OEM.
❌Skip this deal if: you don't necessarily need the most powerful smartphone on the market; you can get a better Galaxy S26 deal through your wireless carrier; you need the best camera tech in your smartphones.
It's no surprise that the Samsung Galaxy S26 Ultra is one of the most powerful Android phones ever built. It's basically Samsung's everything-but-the-kitchen-sink phone, sporting the latest Snapdragon processor, unbelievable charging speeds, and a gorgeous 6.9-inch AMOLED display. The phone also comes packed with new features like Privacy Display, plus you get all of the latest AI-boosted software tricks and 12GB of RAM as standard.
But the question here isn't whether or not the Galaxy S26 Ultra is a good phone; the question is if it's worth the $919.99 price tag during Prime Day. After all, it does has some flaws. The camera hardware is a bit underwhelming, for instance, and the Ultra's slim frame means that the battery size isn't much of an upgrade over its predecessor.
Indeed, with regular day to day use, it's unlikely that you'll notice a difference in performance between the Galaxy S26 Ultra and say, the base model Galaxy S26 (currently just $669.99 during Prime Day) or even the Google Pixel 10 (discounted to $684 today).
If you're a Samsung enthusiast who's had your eye on the Galaxy S26 Ultra for a while, then by all means jump on this deal while you have the chance. After all, it's unlikely that we'll see an unlocked S26 Ultra deal this good again until the Fall sales kick off in October. But if you just want a great phone deal this Prime Day, there are plenty of other Samsung deals that won't cost you over $900 out the door. The choice is yours.
More Prime Day 2026 - quick links
- Phones: major savings on Pixel, Samsung, and beyond
- Wearables: up to 50% off Garmin, Galaxy Watch, and Fitbit
- Tablets: Galaxy Tab, Kindle, and Amazon Fire tablets from $50
- Chromebooks: discounts on ASUS, HP, and Lenovo
- Smart Home: up to 60% off Alexa devices
- Headphones/earbuds: huge discounts on Beats, Sony, and more
- Smart TVs: cheap smart TVs from $69.99
