What you need to know
- OnePlus today opened its largest Experience Store globally in Hyderabad, India.
- The 16,000-square-foot store is called the OnePlus Nizam Palace.
- OnePlus has also announced plans of investing ₹100 crores ($13.36 million) to expand its offline strategy in India.
OnePlus today launched its largest Experience store globally in Hyderabad, India in a first of its kind community-led launch on Twitter. The 16,000-square-foot store is located at Himayat Nagar and is called OnePlus Nizam Palace.
To set it apart from other stores, OnePlus Nizam Palace has a unique design that aligns with the company's philosophy of "burdenless design." The store has an outer aluminium façade with a red brick wall beneath, representing the brand's loyal and rooted community. Inside, the store has interactive desks for product categories, horizontal LED walls that showcase the latest #ShotOnOnePlus content by the community, as well as a large customer service center.
Vikas Agarwal, General Manager, OnePlus India, said in a statement:
OnePlus says the store adheres with all government safety protocol regarding the COVID-19 pandemic. These include sanitization of the store premises, social distancing, mandatory use of masks, and frequent temperature checks.
OnePlus, which currently has over 5,000 offline stores in India, will be investing ₹100 crores ($13.36 million) to expand its retail footprint in the country. It also plans to expand its service center network in the country to over 100 cities across the country in the next year.