At an event in Mumbai, LeEco outlined its content strategy for the Indian market. The Chinese vendor has managed to get off to a great start in the country, and is now looking to capitalize on that growth by partnering with local content aggregators, offering video-on-demand services, live channels, a music service, and a cloud storage solution that offers 5TB of storage.
As for the content ecosystem, LeEco is partnering with Eros Now, which offers more than 2,000 regional movies. The content will be delivered through the Le Vidi app, which is available on all LeEco phones. The vendor is also tying up with YuppTV to deliver over 250 channels, including live channels with multiple viewing angles called Le Live.
LeEco is also offering 3.5 million songs in what the vendor is calling the "most robust music solution" in the country, featuring high-definition music videos and 320kbps audio. Hungama will be powering the music service, with content from a total of 22 different languages available. You'll also be able to view live concerts from around the world in real-time on LeEco phones with Le Live.
Le Vidi and Le Live will go live on May 24, with Le Music set to be available in the third quarter.
Services and Membership
Along with its content push, LeEco is rolling out services, which include the LeEco Drive, a cloud storage service that offers an astounding 5TB of storage. The service will be rolled out in Q3 2016 through an OTA update to all LeEco 1s and Max phones.
All of the content offerings and LeEco Drive will be delivered through LeEco's Membership plans, which bundles everything in a single package. LeEco made $417 million from its membership program in China last year, and is looking to emulate a similar strategy in India.
The total value of the membership is ₹32,000, but it will be available to users in the country for ₹4,900 a year or ₹490 a month. LeEco mentions that its members will receive exclusive discounts and coupons toward phone and accessory purchases as well. Not a bad deal considering all the content services and the cloud storage solution on offer.
What do you guys think? Will you be joining LeEco's membership program?
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