Honor, the Internet Smartphone brand from Huawei, has announced its partnership with Zopper, a hyper local marketplace for consumer durables and home appliances in India. The tie-up will allow the company to go offline to strengthen its market share in India.
Honor smartphones were as yet only available online in India through Flipkart and Snapdeal. The partnership with Zopper will now allow Honor to reach 267 outlets in Delhi NCR, Chennai, Vellore, Pondicherry, and Bangalore. Zopper partners with local retailers and allows customers the ease of online shopping, but still rely on trusted nearby stores for logistics.
Commenting on the partnership, Allen Wang, President of Consumer Business Group, Huawei India said,
"We are very encouraged with the response we have received for our Honor smartphones in India, including the Honor 4X, Honor 6 Plus and Honor 7. To reinforce our commitment towards our customers in India, and allow a higher level of access to Honor smartphones, we have decided to introduce Honor smartphones in the offline sales channel, which starts with the tie-up with Zopper, which allow customers to choose the retailer offering the best price for a product."
The smartphones will sell at the same prices as online retailers - Honor 4x will be priced at ₹9,999 while Honor 6 will be available at ₹14,999. However, till December 24, 2015, Zopper will offer 5% cashback along with one year of free accidental/liquid damage cover on purchase of Honor smartphones.
While Zopper is not really offline shopping in traditional sense of the word, Honor will aim to increase market share with this move as they roll the pitch for the launch of their new devices in India.