Update: Since we published this article the price for the silver model has been reduced even further to £375.
Despite the deluge of great new phones we've experienced in recent months, the HTC One is still one of the best out there, and picking one up off-contract in the UK just got a bit cheaper. Amazon UK has the 32GB silver HTC One for £375 inc. VAT, while the black model is just a little more, at £389. Either price is a considerable saving on the £440-450 you'd usually pay for an unlocked European HTC One with LTE support.
Check out our review (and two-month redux) for more on the HTC One, or hit the link below to pick one up for yourself.
Have you listened to this week's Android Central Podcast?
Every week, the Android Central Podcast brings you the latest tech news, analysis and hot takes, with familiar co-hosts and special guests.
Be an expert in 5 minutes
Get the latest news from Android Central, your trusted companion in the world of Android
Alex was with Android Central for over a decade, producing written and video content for the site, and served as global Executive Editor from 2016 to 2022.