What you need to know
- Nothing has confirmed that its first earbuds will launch in India on the same day as their global launch.
- The earbuds will cost just ₹5,999 in India (about $81).
- Consumers in the U.S. will have to shell out $99 for the Nothing Ear 1.
Last week, Carl Pei's Nothing announced that its first product, the Ear 1, will offer active noise cancellation (ANC) and cost just $99 in the U.S. The forward-thinking consumer electronics startup has now revealed the price of the true wireless earbuds for the Indian market.
Just as expected, the Nothing Ear 1 will be available exclusively through Walmart-owned Flipkart in the country. The earbuds will cost ₹5,999 (about $81) in India, which is significantly lower than the global pricing. Thanks to the highly competitive price tag, the Ear 1 should be able to give the best wireless earbuds a run for their money.
In a statement sent to Android Central, Nothing India Vice-President and General Manager Manu Sharma said:
Besides active noise cancellation, the Ear 1's other key selling point will be their "unique design." Although Nothing is yet to share a render of the earbuds, they are expected to feature a transparent casing, similar to the Concept 1 showcased earlier this year. The earbuds have been designed in collaboration with Swedish consumer electronics brand Teenage Engineering.
The Nothing Ear 1 will be unveiled at a virtual launch event on July 27. Aside from India and North America, the earbuds will also be sold in Europe and the UK.
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