Nothing Ear 1Source: Nothing

What you need to know

  • Nothing has revealed that its first true wireless earbuds will cost just $99.
  • Despite carrying a relatively low price tag, the earbuds will come with active noise cancellation.
  • The earbuds are set to be unveiled at a virtual launch event on July 27.

Carl Pei's Nothing announced last week that its first wireless earbuds would debut at an event on July 27 at 9 AM ET. Ahead of the product's global launch, the company has revealed that the Ear 1 will be priced at just $99. The earbuds will initially be released in North America, Europe, India, and the UK.

The sub-$100 pricing doesn't come as a surprise as the forward-thinking consumer electronics startup had already confirmed that it would "deliver value from day one." Even though the Ear 1 will be quite affordable, they may still be able to give some of the best wireless earbuds a run for their money. In an email sent to Android Central, Nothing confirmed that the earbuds will come with active noise cancellation.

Along with its iconic design, Nothing ear (1) will have state-of-the-art Active Noise Cancellation which uses three high definition mics to bring your music, films and podcasts into sharp focus.

While there are a few wireless earbuds under $100 that have active noise cancellation, the feature is more commonly found on mid-range and flagship offerings, such as the Galaxy Buds Pro and Apple's AirPods Pro. That said, the earbuds will compete more directly against value-focused wireless earbuds like the Samsung Galaxy Buds and Google's Pixel Buds A.

Aside from active noise cancellation, the other major highlight of the earbuds will be their "iconic design." The earbuds are expected to have a transparent design, which will help set them apart from the competition. They have been designed in partnership with Swedish brand Teenage Engineering, which is known for its unique design aesthetic.

Nothing isn't expected to focus solely on audio products. The company eventually plans to create a whole "ecosystem of interconnected devices."