Nothing can hear those sleigh bells ringing, and so will you. Today (Nov. 12), the company announced it is strengthening its U.S. presence in stores with its audio catalog.
In a press release, the company said it's rolling out its audio catalog to Target stores in the U.S. Consumers won't find these products everywhere, as Nothing says you'll find its devices in "select Target stores." However, they will be available online at Target. Nothing says its audio catalog will start filling select Target stores today (Nov. 12) and continue into "early December" for the holiday rush.
The brand's CEO, Carl Pei, said, "The U.S. is a key growth market for Nothing, and our audio sits at the heart of that growth." As such, consumers will find Nothing's Headphone 1 and Headphone a. Additionally, you'll come across the Ear 3 and Ear 3a from Nothing's portfolio. What's more, Nothing is bringing CMF's audio products into U.S. Target stores and online storefronts.
Consumers will find the CMF Headphone Pro and CMF Buds Pro 2.
Continuing what Carl Pei said, Nothing states that the North American market saw 110% YoY (year-on-year) growth in shipped audio devices in 2025.
Something to note
I feel as though this is good to see. You'll have people who might've heard of Nothing, but hearing about it online is different than seeing it in person. Now, you can visit a store (hopefully your Target gets them) and truly see the "design-first" approach Nothing's always talking about.
Nothing has been expanding into the audio space for years now, building on its "design and culture-first approach," as its press release puts it. If you missed the Ear 3a's launch, Nothing announced the model in early July for $99. This was a unique launch. Nothing's Ear 3a features Audio Snapshot and internal storage, which let users record phone calls and more.
On a related note, the Ear 3a boasts 12mm drivers, 45db ANC (active noise cancellation), and Hi-Res Audio support. It was revealed in four colorways: black, white, yellow, and pink. It's unclear whether the Ear 3a's U.S. Target arrival will include all four, but this at least gives you something to think about. Elsewhere, the CMF Headphone Pro flexed on the competition with supreme battery life at a low cost.
A physical roller lets users adjust volume and ANC, while the included "Energy Slider" tweaks bass and treble. What's more, the Headphone Pro offers up to 100 hours of battery (ANC disabled) in dark gray, light gray, and light green.
