BlackBerry Priv will cost $720 up front at T-Mobile for its Jan. 26 launch

T-Mobile previously announced that it would begin selling the BlackBerry Priv on January 26. Now the carrier has reveal its pricing for the Android smartphone, both in its up front cost and via T-Mobile's two leasing programs.

T-Mobile will sell the Priv for $719.99 up front. It will also offer the smartphone to customers under its normal leasing program for $0 down and $30 a month for 24 months. There's also the option to get the phone via the JUMP! On Demand program. The Priv will cost $0 down and $34 a month for 18 months. At the end of that period, the user has to turn in the Priv or pay off the rest of the smartphone.

Source: T-Mobile (opens in new tab)

53 Comments
  • Leave it to BB to screw it up... If it's not keeping with the times, it's with their pricing The panda has spoken
  • amazing how out of touch with reality they are.
  • Time to trade in the Note 5. Posted via the Android Central App
  • Funniest comment of the day
  • The new definition of insanity :-D Posted via the GS6 Active, aka GS6 M.E. (Manly Edition)
  • LOL
  • He's Clearly trolling guys Posted via the Android Central App
  • Not necessarily, if you're well qualified with jod you can upgrade 3x without any cost of doing so. It doesn't hurt to try it out Posted via the Android Central App
  • You might be trolling, but it was the best decision I made. Posted via the Android Central App
  • I'm not trolling, I'm being serious. That's why I love jump on demand, I have the liberty to try out all sorts of devices. The note 5 was just a stopgap until this came out since I have the note 4 to cover my S Pen needs. Posted via the Android Central App
  • People might think you're crazy for giving up your note 5 for the PRIV you can't go wrong with the PRIV it's a very good device Android Central App on GS6
  • BB knows this fugly overrated phone will never hit mainstream so they need to jack the price to compensate for the lower sales numbers. Posted via the Android Central App
  • I wouldn't go that far. There are plenty of reviews praising this phone. I just don't think it's worth this much praise. Posted via the Android Central App
  • No, they were taken aback by the amount of good press it got and jacked up price accordingly. Still not a good move.
  • The price hasn't changed since launch, T-Mobile "jacked" the price up $20 lol Posted via PRIV by BlackBerry
  • Save $20 and get it unlocked from BlackBerry directly. If it wasnt so high priced, I consider it... Posted via the Android Central App
  • That is a pretty ridiculous price as far as monthly installments go as well as outright. That is more than the LGV10, which is arguably a better phone. Don't get me wrong, I like the Priv, and I understand that the keyboard comes at a premium. I can't expect Blackberry is expecting to make a profit off of this phone. Especially when compared to the competition it is facing in that price range, especially regarding carrier pricing. Now that Blackberry is figuring out it's hardware and software, now hopefully they can figure out pricing before they go the way of the dodo.
  • Holy cow! I was thinking maybe $600, max. Especially since it's several months old now. Guess I thought wrong.
  • It's not even worth $200 less than that price. Posted via the Android Central App on the Samsung Galaxy S6 active.
  • Is math hard? ;)
  • 499$ would be realistic Posted via the Android Central App
  • That price seems a bit out of touch with reality... it may be a decent phone but $720? G3 D850
  • good ol BlackBerry, do some decent then shoot yourselves in the foot with an exorbitant price. $599 should've been the max, $700+ just ain't happening.
  • It is kinda like how Motorola screwed up the prices on the original moto x . Posted via the Android Central App
  • amazing how out of touch these companies can be. pricing is an inexact science, I get that, but to be so far off the mark makes me wonder what they're thinking. maybe the cold in Canada froze their brain cells.
  • Not sure I want to get it at that price point might try it out and return it looking forward to what blackberry releases later this year since they're going completely Android
  • Got mine on Swappa for $570, and one sold right after mine for $530. But mine included the sync pod, car charger, and other accessories.
    Swappa still the much better deal. :-)
  • I sold mine on Swappa for full retail. I felt sorry for the poor fool who purchased it.
  • 'poor', well , I doubt that. Paying retail for a used phone seems ridiculous though. Posted from my Droid Turbo
  • That's the cost of a flagship. I know there are those that miss the keyboard but not that much. Posted via the Android Central App
  • That's crazy man! No wonder people pick other devices over Priv Posted via the Android Central App
  • DOA !!!
  • Obviously this phone will (sorta) be like the Amazon phone and will rapidly decrease in price over the next 6-8 months. At that time, and only at that time, I will in fact, still not buy it. Posted via the GS6 Active, aka GS6 M.E. (Manly Edition)
  • $720 for a Snapdragon 808? No thanks. Posted via the Android Central App
  • Considering that BlackBerry recently bragged about being in bed with law enforcement, and its willingness to help law enforcement gut its phones, no thanks at any price. Posted via the Android Central App
  • That price is gut-wrenching. As much as I like the Priv, I wouldn't recommend spending that much on it, or any phone for that matter. It should have been $499 tops. Soft and sweet Marshmallow
  • I don't think people want android on BB that bad.
  • The price doesn't matter really when u have Jump On-demand wit T-Mobile..u can jump to multiple devices w/o shelling out hundreds of dollars upfront..... Posted via the Android Central App
  • On the high side yes, but it's definitely a unique device Posted via Technology
  • Some people will pay for better efficiency. The question is how many. Posted via the Android Central App
  • That is a fair price. For sure Flagship territory, but it isn't much different then buying a Note 5 outright. I would say they are equal phones, even if the Note doesn't have a real keyboard.
  • I like my priv. For an android.. Posted via the Android Central App
  • At least make it 64gb minimum if u make it that $$. Posted via the Android Central App
  • It has an SD slot for expandable memory up to 2TB Posted via PRIV by BlackBerry
  • About $350 too much and 6 months too late. This should have been priced with the bargain phones at this point, it might have sold some. Now it's DOA. Posted via the Android Central App
  • Obviously you know nothing about hardware after that ridiculous comment haha Posted via PRIV by BlackBerry
  • They know they are struggling in the mobile division and yet price the phone to where only a few people can get it. Posted via the Android Central App on Moto G3 16/2 on $35 Cricket wireless plan.
  • Why some of these people keep saying it is over price? Looks, iPhone costs $750 to $1,000 and Samsung is not cheaper than BlackBerry Priv. For $700 to $740, you get physical/virtual keyboard, 5.4 inches screen, battery last longer than any of those brands, can add extra space for up to 2TB, 3GB of RAM, 32GB of space, DTEK Security and 18MP Camera. Can those brands match what BlackBerry Priv offer for the same price?
  • Stop trying to use logic in an android central comments section. Posted via PRIV by BlackBerry
  • Reasons not to upgrade: Overpriced phones!!!!! Posted via the Android Central App
  • Great phone, too high of a price Posted via the Android Central App
  • They needed to come in at around $550. Posted via Sony Xperia Z5
  • Agree with most commenters. That should've been CAD$719 instead of USD.