Amazon is a Seattle-based online retail giant that is best known across the world as the "everything store" where you can buy practically anything you want and have it shipped to you in short order. Aside from its retail business, Amazon is well-known for its digital goods marketplace, where it started by selling books, followed by music, movies, TV shows and eventually Android apps through the Amazon Appstore. Amazon offers a lot of this content for free or reduced prices via its Amazon Prime service, which costs $99 per year but has several benefits including free media and free two-day shipping on most items it sells.
In order to support its digital content business, Amazon has used a dual-prong strategy of launching apps for various platforms that can work with its content library, and selling its own first-party hardware that only offers content from its stores. The first hardware effort is the now-famous Kindle line to read books on, followed by the like-named Kindle Fire lineup that replicated a full-powered tablet experience that many had become familiar with via the iPad and other Android tablets. The Kindle Fires run a modified version of Android called Fire OS, have access to the Amazon Appstore rather than Google Play and are generally considered to be popular choices for specific kinds of users.
Branching out further, Amazon launched the Fire TV, which is a media-focused set top box that's essentially a Kindle Fire without a screen. It is a small, yet powerful, box that streams content from Amazon, Netflix, Hulu and dozens of other providers, while also offering access to Android game titles with an optional Bluetooth controller. In the summer of 2014, Amazon also announced the Fire Phone, which completes its Fire OS expansion to all modern platforms — set top boxes, tablets and phones.
Latest about Amazon
Amazon just confirmed Prime Day 2026 — the deals start sooner than you think, and it'll be a great time to buy new tech following recent price increases
Mark your calendar Amazon's biggest shopping event of the summer now has official dates.
Samsung's portable T9 SSD just scored a rare discount at Amazon — enjoy 1TB of storage for $0.25 per gig
Finally! Storage devices keep getting more expensive, but Amazon is lessening the blow by slashing 13% off the 1TB T9 SSD by Samsung.
This Garmin watch was instantly iconic when it dropped back in 2023 — and now it's 50% OFF at Amazon
Record discount Despite its age, the Garmin epix Pro (Gen 2) remains a powerful fitness watch with loads of features and GPS tracking.
Motorola slid affiliate codes into your Amazon orders, now states this was 'unintended'
A problem Motorola was swiftly accused of hijacking the Amazon app and adding an affiliate link to users' orders, but officially states this was "unintended."
The 'best overall' Sony WH-1000XM6 headphones just crashed back to their lowest price EVER recorded
Listen to this Sony's XM6 are easily some of the best headphones on the market, but they're far from cheap without a good discount attached.
It was already hard to recommend the Motorola Razr Ultra (2026), but this $600 discount on last year's version makes it even harder
Ultra goodness Need something cheaper than the Motorola Razr Ultra (2026)? The 2025 version is nearly just as good, and it'll cost you way less.
Holiday weekend is here with a $200 PRICE DROP at Amazon on the best Samsung tablet
Tablet Deals Plus, get Samsung's useful S Pen for note-taking, digital drawing, and more.
The capable Samsung Galaxy S25 Plus is now $300 OFF at Amazon, days ahead of the official Memorial Day Weekend sale
Samsung Vibes The Galaxy S25 Plus is backed by the user-friendly One UI 7, and this price point makes it a certified deal.
These affordable wireless headphones are back to 43% OFF at Amazon for a limited time
$40 Headphones The Anker Soundcore Q20i headphones feature ANC, high-resolution listening, and more.
Act fast! These Beats noise-cancelling earbuds are now 41% OFF at Amazon — but not for long
Buds Deals The Beats Studio Buds Plus are a capable pair of noise-cancelling earbuds.
Ditch your old phone with the 44% OFF the the Google Pixel 9 — or its biggest price drop yet
Pixel Deals The clock is ticking on this deal, though.
Amazon exec says those phone rumors you've heard aren't what you think
Kinda, sorta, not really? An Amazon exec discussed the company's AI in an interview, but the major highlight is what's really going on with those phone rumors.
Time for a smart home upgrade — Amazon cuts 23% off the price of the latest Echo Show 11 smart display
Alexa Device Deals The Echo Show 11 is perfect for easy smart home control, music, and more.
The OnePlus 15R is a battery life beast, and it just scored a record-smashing discount at Amazon
Straight savings Amazon is slashing a straight $100 off the OnePlus 15R, knocking the price of the 512GB phone down to its lowest price ever recorded.
We called the Beats Powerbeats Pro 2 the 'best workout earbuds for most people' - and now they're 20% off at Amazon
Great Workout Buds The Beats Powerbeats Pro 2 offer high-quality audio with HR monitoring, noise cancellation, and more.
This is the only $49 smartwatch that I would buy in 2026
Dirt cheap The CMF Watch Pro 2 won't win any awards for innovation, but it's a cheap smartwatch with a few flagship-level specs that might surprise you.
The 'fantastic' Garmin Fenix 8 just scored a rare discount at Amazon — but is the premium fitness watch still worth it?
$250 off Whether you're running, swimming, hiking, or simply going for a walk, the Garmin Fenix 8 is a powerhouse of fitness tracking technology.
Skip the upgrade — you can get the 'nearly perfected' Motorola Razr Ultra (2025) for $800 LESS than the 2026 model today
That's absurd New devices are nice, but what's the point of upgrading when last year's still-great Motorola Razr Ultra (2025) is 46% off at Amazon?
