Amazon is a Seattle-based online retail giant that is best known across the world as the "everything store" where you can buy practically anything you want and have it shipped to you in short order. Aside from its retail business, Amazon is well-known for its digital goods marketplace, where it started by selling books, followed by music, movies, TV shows and eventually Android apps through the Amazon Appstore. Amazon offers a lot of this content for free or reduced prices via its Amazon Prime service, which costs $99 per year but has several benefits including free media and free two-day shipping on most items it sells.
In order to support its digital content business, Amazon has used a dual-prong strategy of launching apps for various platforms that can work with its content library, and selling its own first-party hardware that only offers content from its stores. The first hardware effort is the now-famous Kindle line to read books on, followed by the like-named Kindle Fire lineup that replicated a full-powered tablet experience that many had become familiar with via the iPad and other Android tablets. The Kindle Fires run a modified version of Android called Fire OS, have access to the Amazon Appstore rather than Google Play and are generally considered to be popular choices for specific kinds of users.
Branching out further, Amazon launched the Fire TV, which is a media-focused set top box that's essentially a Kindle Fire without a screen. It is a small, yet powerful, box that streams content from Amazon, Netflix, Hulu and dozens of other providers, while also offering access to Android game titles with an optional Bluetooth controller. In the summer of 2014, Amazon also announced the Fire Phone, which completes its Fire OS expansion to all modern platforms — set top boxes, tablets and phones.
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Today is your last chance to get the Xreal One Pro at its pre-tariff price before it rises again on Feb 1st!
One pro deal Xreal One Pro is back to its pre-tariff pricing for a VERY short time. Grab them now before prices rise again on Feb 1!
Amazon's newest Fire TV is already a record-smashing 40% OFF, just in time for Super Bowl LX
Fire savings The Big Game is swiftly approaching, which means Amazon is dropping some incredible discounts on its Fire 4-Series smart TVs.
Ends tonight! These cheap Nothing earbuds just scored another 46% OFF for the next few hours
Nothing to see here The Nothing Ear (a) earbuds come with ANC, a charging case, audio customization, and more.
Another grueling wave of layoffs hits Amazon, as the company drops 16,000
Another chunk... gone Amazon announced a second huge wave of layoffs, impacting thousands.
Power up! One of our favorite 10,000mAh power banks is currently 23% OFF at Amazon
Power on the Go Hurry, Amazon says this $20 power bank deal is selling fast.
The Galaxy Tab S10 Lite is 'perfect for streaming, browsing, and more', and now it's 20% off at Amazon
Tablet Savings This value tablet still comes with the popular Samsung S Pen stylus.
Act fast! This 'Fan Edition' Samsung phone just crashed to its lowest price EVER at Amazon
Galactic Phone Deals This "Fan Edition" S25 offers a good, entry-level price point into the Galaxy-verse.
Our favorite cheap Pixel just scored another $100 OFF at Amazon
Phone Deals The Google Pixel 9a boasts excellent battery life, flagship-level cameras, and more
Rad! Amazon just slashed 20% OFF of one of our favorite smart rings
Ring Me Up The RingConn Gen 2 boasts a long-lasting battery, sleep apnea tracking, and more.
Amazon just chopped 20% OFF the price of our favorite color Kindle e-reader - but you better act fast
Unlock Reading in Color Amazon's Kindle Colorsoft is currently $50 off, if you need a color e-reader without ads.
The best earbuds for Pixel users are now 28% OFF at Amazon
They're earbuds, buddy The Google Pixel Buds Pro 2 offer the latest in Gemini AI integration.
This Samsung phone was criminally underrated in 2025, and now it's $411 OFF during Amazon's New Year sale
Second chance Amazon's New Year sale continues with over $400 off one of the best-looking smartphones on the market, no trade-in required!
These powerful noise-cancelling earbuds are still 28% OFF after the Christmas sales
Winter Earbud Deals The Bose QuietComfort earbuds are the perfect pick for noise-cancelling enthusiasts.
This rugged tablet is tough enough to withstand the elements wherever you are, and now it's 24% OFF after Christmas
Rugged and Capable The Samsung Galaxy Tab Active 4 Pro is a durable powerhouse.
This cheap Garmin watch watch just got even cheaper with 20% OFF during Amazon's last-minute holiday sale
Smart Savings Watch It's usually pretty hard to find a good running smartwatch for under $200.
Amazon just released this powerful Echo Dot smart speaker, and it's already 20% OFF for the holidays
Listen Up The Echo Dot Max is the lineup's best-sounding speaker yet.
This iconic Kindle e-reader is 18% OFF right now, AND you can get it by Christmas if you order today
Bookworm Winter The standard Amazon Kindle is a solid e-reader—especially for under $90.
We once called them the 'headphones to beat' - now the Sony WH-1000XM5 are cheaper than they've EVER been
A Gift for the Ears Though they're last-gen, the Sony WH-1000XM5s are still a powerful pair of headphones.
