Amazon is a Seattle-based online retail giant that is best known across the world as the "everything store" where you can buy practically anything you want and have it shipped to you in short order. Aside from its retail business, Amazon is well-known for its digital goods marketplace, where it started by selling books, followed by music, movies, TV shows and eventually Android apps through the Amazon Appstore. Amazon offers a lot of this content for free or reduced prices via its Amazon Prime service, which costs $99 per year but has several benefits including free media and free two-day shipping on most items it sells.
In order to support its digital content business, Amazon has used a dual-prong strategy of launching apps for various platforms that can work with its content library, and selling its own first-party hardware that only offers content from its stores. The first hardware effort is the now-famous Kindle line to read books on, followed by the like-named Kindle Fire lineup that replicated a full-powered tablet experience that many had become familiar with via the iPad and other Android tablets. The Kindle Fires run a modified version of Android called Fire OS, have access to the Amazon Appstore rather than Google Play and are generally considered to be popular choices for specific kinds of users.
Branching out further, Amazon launched the Fire TV, which is a media-focused set top box that's essentially a Kindle Fire without a screen. It is a small, yet powerful, box that streams content from Amazon, Netflix, Hulu and dozens of other providers, while also offering access to Android game titles with an optional Bluetooth controller. In the summer of 2014, Amazon also announced the Fire Phone, which completes its Fire OS expansion to all modern platforms — set top boxes, tablets and phones.
Latest about Amazon
The best open-ear earbuds just dropped 33% back to their lowest price EVER at Amazon
Free Your Ears These buds are sleek, comfortable, and more immersive than most open-ear options.
Amazon is slashing $300 OFF the Google Pixel 10 Pro ahead of the Pixel 11 launch
Last chance Weeks before the launch of the Google Pixel 11 series, Amazon is slashing $300 off the price of the still-excellent Pixel 10 Pro.
Amazon just dropped a bunch of great UGREEN NAS deals — including a hefty discount on the 'best starter NAS' we've tested
Storage savior Storage deals are becoming increasingly rare, but you can still score a great discount on a UGREEN NAS server by shopping at Amazon today.
Heads up, Google fans: the Pixel Watch 4 has crashed back to its Prime Day price
Weeks before Made by Google 2026, Amazon has dropped the price of the Pixel Watch 4 back to a historic low.
This durable touchscreen Chromebook scored a 40% discount at Amazon — is it worth it?
Touchscreen Laptop Lenovo's IdeaPad Flex 3i Chromebook is honestly great—whether used as a tablet or as a laptop.
Storage keeps getting more expensive, but these new Amazon deals should lessen the blow — just in time for Back to School
Back to School season is upon us, and finding good deals on external storage devices is harder than ever before.
This innovative budget phone is perfect for reducing eye strain, and it just crashed back to a Prime Day price
For your eyes The TCL NXTPAPER 70 Pro is a groundbreaking device that delivers innovative display technology in a budget-friendly package.
Amazon is discounting the entire Galaxy S26 lineup again — it's not Prime Day, but it's close
Unlocked phones For a limited time, Amazon has decided to slash prices on the entire Samsung Galaxy S26 lineup.
These two portable Samsung SSDs are up to 31% off at Amazon — that's 1TB of storage for as little as $0.20 per gig!
Need storage? Prime Day may be over, but these Amazon discounts on Samsung SSDs are almost just as good.
The 'most stylish' Galaxy Watch 8 Classic is STILL selling at a record low price after Prime Day
Keep it classy Prime Day is over, but Amazon is still slashing 33% off the top-rated Galaxy Watch 8 Classic for a limited time.
The portable Samsung T9 SSD is STILL selling for a record-low price after Prime Day — but how much longer can it last?
More for less Feeling the storage blues with all of the recent price increases? This leftover Prime Day deal is slashing up to 39% off Samsung T9 SSDs.
Forget the Google Home Speaker — Amazon's Echo Studio sounds better and is $45 OFF
Smarter sound The Amazon Echo Studio has room-filling sound and smart Alexa features. It's a well-rounded smart speaker that's 20% off for a few more hours, so don't wait.
This Samsung tablet completely transformed how I travel, and now it's 46% OFF for Prime Day
Game changer The Galaxy Tab A11 Plus is one of the best cheap tablets on the market, and it just got way cheaper with nearly 50% off.
Prime Day Samsung Galaxy deals are still alive and kicking — record-smashing S26 discounts, SSD savings, and so much more
Beat the crowds Whether you want a new smartphone, wearable, or storage device, I've tracked down the best Prime Day discounts on Samsung devices still available.
Last chance to score up to 55% OFF Amazon Fire brand devices during Prime Day — see my top 25+ deals still available
Fire savings Prime Day is almost over! Hurry up and catch the best Fire device deals on Amazon before the timer runs out.
Prime Day Kindle deals are here — score up to 45% off Paperwhite, Scribe, Colorsoft, and more
Bookworm deals corner Amazon is slashing up to 45% off some of its best Kindle e-readers, including the Paperwhite, Scribe, and Colorsoft.
This 'best gaming TV' has crashed to a record low price during Prime Day — just in time for your GTA 6 preorder
It's coming Grand Theft Auto 6 is finally on sale starting June 25th, and if you want to upgrade the home theater before its November release date, you should look at this deal.
These Bang & Olufsen earbuds are pricey — but that's nothing a 30% Prime Day discount can't fix
Prime Day Earbud Deals The Bang and Olufsen Beoplay Elevens pack a punch, and this discount might be the justification buyers need.
