Amazon is a Seattle-based online retail giant that is best known across the world as the "everything store" where you can buy practically anything you want and have it shipped to you in short order. Aside from its retail business, Amazon is well-known for its digital goods marketplace, where it started by selling books, followed by music, movies, TV shows and eventually Android apps through the Amazon Appstore. Amazon offers a lot of this content for free or reduced prices via its Amazon Prime service, which costs $99 per year but has several benefits including free media and free two-day shipping on most items it sells.
In order to support its digital content business, Amazon has used a dual-prong strategy of launching apps for various platforms that can work with its content library, and selling its own first-party hardware that only offers content from its stores. The first hardware effort is the now-famous Kindle line to read books on, followed by the like-named Kindle Fire lineup that replicated a full-powered tablet experience that many had become familiar with via the iPad and other Android tablets. The Kindle Fires run a modified version of Android called Fire OS, have access to the Amazon Appstore rather than Google Play and are generally considered to be popular choices for specific kinds of users.
Branching out further, Amazon launched the Fire TV, which is a media-focused set top box that's essentially a Kindle Fire without a screen. It is a small, yet powerful, box that streams content from Amazon, Netflix, Hulu and dozens of other providers, while also offering access to Android game titles with an optional Bluetooth controller. In the summer of 2014, Amazon also announced the Fire Phone, which completes its Fire OS expansion to all modern platforms — set top boxes, tablets and phones.
Latest about Amazon
Amazon is slashing 52% OFF the Roku Streaming Stick Plus for Cyber Monday
Cheap TV Streaming The Roku Streaming Stick Plus is just $19 for Cyber Monday.
I handpicked 25 of the BEST Android deals from Amazon's Cyber Monday sales - major discounts on phones, tablets, Chromebooks, and more
Fire deals Amazon's Cyber Monday festivities are live, with a bounty of outstanding deals on Android tech.
Skip the expensive Android phones! Did you know you can spend less than $300 on Cyber Monday and still get a good phone? Here's the proof
Balling on a budget The Moto G Stylus 2025 is on sale during Cyber Monday for under $300, thanks to a discount of more than $100.
One of the best Samsung laptops ever built just scored a $350 discount for Black Friday - but you're running out of time!
360 Degrees of Power The Samsung Galaxy Book 5 360 offers powerful performance and a well-liked 2-in-1 tablet-laptop design.
These cheap JBL headphones just scored 50% OFF at Amazon for Black Friday - but how long will it last?
$30 Headphones JBL's Tune headphones offer a decent audio experience that won't break the bank.
This Pixel 10 deal feels almost too good to be true! Now's your chance to get this stellar AI phone at its lowest price of the year
AI for less The Pixel 10 returns to its lowest price since launch thanks to this Black Friday deal.
Seriously? This Black Friday deal lets you buy a foldable phone for dirt cheap right now
Flip the script Black Friday sales on the Motorola Razr 2024 bring the phone down to under $400, or you can buy the newer Razr Plus 2025 for just $650.
Drown out the family drama with 20% OFF the Sono Move 2 Bluetooth speaker during Amazon's Black Friday sale
Bluetooth Speaker Deals You can't go wrong with the high-quality audio from Sonos.
Amazon's Black Friday sale just dropped a historic discount on the 'impressive' Forerunner 570
Fitness Watch For Less The 570 normally has a perplexingly high price tag, so this deal is a pleasant surprise.
This Black Friday, Amazon has chopped the price of our favorite Fire tablet for sharing IN HALF
Fiery Tablet Deals The Amazon Fire HD 10 is a good mid-range Fire tablet, especially at just $70.
If you buy one thing this Black Friday, make it the Pixel Buds Pro 2 at $95 OFF
Deal too good to miss Pixel Buds Pro 2 become an unbeatable Black Friday buy with flagship features at a huge discount.
I've been recommending these Sony headphones every Black Friday for years, and now they're cheaper than they've EVER been
Oldie but a goodie My beloved Sony WH-1000XM4 headphones may be getting up there in years, but they're still an absolute bargain with a 54% Black Friday discount.
I didn't see this coming! The Garmin Venu 4 is my new favorite fitness watch, and it just got its first deal in time for Black Friday
First time The Garmin Venu 4 is on sale for the first time during Black Friday, and you can get $50 or more off each size and color combination.
My favorite rugged workout watch is $53 off for Black Friday - but this secret deal increases the discount to $120 (if you're quick)
Wearable deal I've been using the Amazfit T-Rex 3 instead of my Pixel Watch 3 this year, and now you can make the swap for less with this early Black Friday deal.
This Pixel phone blew us away in 2024, and now it's 32% OFF during Amazon's Black Friday sale
XL Savings The Google Pixel 9 Pro XL is still a pretty decent phone, even in 2025.
After the US, Amazon's Alexa Plus launches in Canada with features tailored for local users
Alexa Plus Amazon's Alexa Plus has arrived in Canada, offering a uniquely tailored experience that recognizes regional nuances and sports enthusiasm.
It's my birthday, and this Motorola Razr Black Friday deal is my gift to you. You're welcome
A new low The Motorola Razr Ultra 2025 hits its lowest price during Black Friday with more than $400 off. Here's how you can save and get a free gift.
I was so excited when I saw this Black Friday deal that I pressed 'buy now' before I could talk myself out of it
Beats The Powerbeats Pro 2 earbuds are $50 off at Amazon during Black Friday, and while it's not the lowest price we've seen them at, we don't know when they'll be on sale again.
