Lollapalooza will celebrate the 25th anniversary of the popular music festival this weekend by joining in the virtual reality trend, with some help from Samsung. That includes offering festival goers a chance to buy the Samsung Gear 360 camera.

Samsung Gear 360

Samsung will sell a limited number of its Gear 360 cameras at Lollapalooza for the price of $349.99. There's no word on exactly how many camera units will be available but we would guess that "limited" means exactly that. Samsung is still not offering any information on when the camera will be available to the general public.

Here's what else the company has in mind for their sponsorship of the festival, which will be held in Chicago from July 28-31:

  • VR-Palooza - This year, Samsung is introducing VR-Palooza, an interactive and entertaining VR experience where festival-goers can livestream musical performances from the Samsung Stage using Samsung Gear VR powered by Oculus, and participate in all-new 360-degree VR experiences, including 4D VR surfing, skateboarding and hot air balloon attractions.
  • The Galaxy Lounge - The Galaxy Lounge near the Samsung Stage will be the ultimate VIP experience for Galaxy owners, featuring a series of surprise appearances, pop-up performances and meet & greets with the latest Samsung technology at the core of the experience.
  • Samsung Pay Vending Machines - The Samsung Pay vending machine, located in VR-Palooza, will reward Samsung Pay users with a chance to win upgrades and perks to their festival experience – including festival gear, Samsung products, and more. Samsung Pay is the most widely accepted mobile payment system helping customers slim down their wallets.
  • Lollapalooza in New York City - For fans not in Chicago, Samsung 837 will host an immersive experience in New York City featuring a special performance on Thursday, July 28 with Years & Years, a band also performing at the festival. The evening will feature Chicago-inspired eats, exclusive VR content focusing on the 25-year history of Lollapalooza and streams of performances from the Samsung Stage at Lollapalooza in VR.

Check out our Samsung Gear 360 review