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That 'Sony Nexus X' was an elaborate hoax, but not of the kind we expected

Remember those Sony Nexus X images doing the rounds a few days back? Remember how we pointed how that things looked a bit fishy? Well, the person who created the photos has come forward today, and it turns out they were indeed fake, as we reported at the time.

But that's not the interesting part. What's astonishing is the amount of effort that went into creating a couple of low-quality images. Turns out the images weren't the result of Photoshop trickery alone, but hours of painstaking 3D model work based on earlier Sony and Nexus designs. It was fake, all right, but not in the way we thought.

The entire process of creating the Nexus X images was laid out for all to see in an infographic entitled "The Anatomy of a Hoax." Using phones like the Galaxy Nexus and Xperia T as a starting point, the creator first fashioned a 3D model, then placed it in a virtual background, and added a reflection from the back of a Galaxy Nexus for good measure. After that, it was put through Photoshop to, well, make it look crappy enough to have come from a Galaxy Nexus camera. In total, he estimates it took a total of over seven hours work to create the images.

The reason for the hoax, apparently, was to demonstrate consumer interest in a Sony Nexus to Google, and show how the tech news echo chamber can throw basic caution and fact-checking to the wind.

This is something we're all too familiar with -- we deal with shit like this on a daily basis, especially in the pre-Nexus silly season. We weren't caught out this time, though like everyone else, we have been in the past.

In any case, we encourage you to go take a look at the full infographic, if only to appreciate the effort that went into producing those tiny, blurred (and yes, fully faked) JPEGs.

Source: Anatomy of a Hoax