Letv announced its decision to enter the Indian market in November last year and the company will look to cash in on the burgeoning smartphone market in the country, one of the fastest growing smartphone markets in the world.

According to the reports, the company will host their first press conference in India on Jan. 5 to launch its products in the country. The company had hosted fan meetups in Delhi and Bangalore earlier this week and showcased Le Max, their flagship smartphone. Under the Le brand, the company had launched three devices - Le 1, Le 1 Pro, and the Le Max.

Letv Le Max Specifications

Category Letv Le Max
Operating System Android 5.0 Lollipop-based EUI
Display 6.33-inch Quad HD (2560 x 1440)
Processor Octa-Core Snapdragon 810 64-bit processor
Memory 128GB internal memory
Rear Camera 21MP with dual-tone LED flash, OIS, f/2.0 aperture
Front Camera 4MP, 81.6-degree wide-angle lens
Dimensions 167.1 × 83.5 × 8.95 mm
Weight 204 grams
Battery 3,400mAh

Founded in November 2004 by Jia Yueting and headquartered in Beijing, Leshi Internet Information & Technology, also known as Letv, is engaged in a rich array of businesses, spanning from Internet TV, video production and distribution, smart gadgets, and large-screen applications to e-commerce and Internet-linked super-electric cars.