What you need to know
- Xreal Aura launch day is here, and the company announced a surprising price drop that will run for a limited time (through December 2026).
- The Aura XR glasses can be purchased for $1,099 (12/256GB) and $1,299 (16GB/512GB) in the U.S., Canada, Japan, and South Korea.
- The Xreal Aura delivers access to millions of apps on the Google Play Store, the NBA app for Android XR, the NASCAR XR app, a 70-degree FOV, a 1200p resolution Sony Micro-OLED display, Sound by Bose, and more.
The day has finally arrived for Xreal's Aura. The company announces that its wired Android XR glasses are available for consumers in the U.S., Canada, Japan, and South Korea.
This afternoon (Oct. 27), Xreal surprised consumers with a limited-time offering. To celebrate its launch, the Aura XR glasses 12/256GB version can be purchased for $1,099. What's more, users will find its 16GB/512GB variant for $1,299. Prices have fallen by roughly $200 from what Xreal originally announced earlier this month. Xreal states these prices will remain through December 2026. After that, pricing will return to normal: $1,279 and $1,499, respectively.
A press release states that the Xreal Aura is expected to begin shipping in mid-November.
The company's co-founder and CEO Chi Xu said, "This is a defining moment for XR. We built AURA for people who want the power of spatial computing without being removed from the world around them." Chi Xu adds, "XREAL AURA is finally here, and we're so proud to unlock new ways for people to work, watch, play, and build."
Since the Aura features Android XR, the glasses have integrated technologies from Google and Qualcomm. The glasses are powered by Google's AI Gemini and a Snapdragon Reality Elite chip. Xreal states the Aura can go from work to play in a snap. Users will have access to "millions of familiar mobile apps and games from Google Play" and tailor-made XR experiences.
If you're a sports lover, there's the NBA app for Android XR, delivering multiview (NBA League Pass subscription), matchups, stats, and more. The NASCAR XR app brings users closer to the high-speed racing action with a live 3D track map, driver telemetry, and more. The Xreal Aura delivers a 70-degree FOV, Sony Micro-OLED display (1200p resolution at 120Hz), and Sound by Bose, among a slew of additional features.
The day has arrived
Consumers can order their pair on Xreal's storefront. However, the company states the glasses are also available at Best Buy today (Oct. 27). In 2027, Xreal plans to distribute the Aura XR glasses to other retailers and to select Google Stores in the U.S. and Japan.
Many have been waiting for launch day, and Xreal's CEO was quite pleased with its early positive reception. According to Chi Xu, reservations for the Xreal Aura topped 10,000 units around August. A couple of its reservation packages sold out, as consumers seemed to like Xreal's promise that the final price wouldn't exceed $1,500 before taxes. Chi Xu said the company felt "encouraged" by the early turnout, but it still had more to detail.
The Xreal Aura will have a selection of games available on launch, such as Project Hail Mary: Journey Among the Stars, thanks to an Amazon MGM Studios partnership, and Fallout: Factions from Modiphius Entertainment. Chi Xu said, "XREAL AURA sets a new benchmark for OST XR glasses, bringing powerful AI-driven experiences to both work and everyday life."
Android Central went hands-on with the Xreal Aura during Google I/O 2026, and we were blown away by it. The device felt like Xreal found a way to cram an entire VR headset into a pair of glasses (which weigh 95g, by the way).
