HTC snatches up former Samsung marketing guru who helped launch Galaxy brand

HTC is aiming high with its latest signing. According to reports, the company has hired Paul Golden who was previously at Samsung. It marks a rather desperate move as the company continues to operate in losses and experience declining market share, but Golden helped launch the incredibly successful Galaxy brand for Samsung, making this also an interesting step for HTC to make.

Golden has been hired on a three month contract, which – we imagine – will task him to advise HTC chairwoman Cher Wang on marketing and promotion, with hopes to replicate the success of Samsung. Could Paul Golden really halt HTC's downward spiral and bring the manufacturer back up to speed with consumers? Initial reaction to the HTC One M8 were rather positive so we'll have to see.

Source: Bloomberg

Rich Edmonds