Cyanogen partners with Playphone to bring social gaming to emerging markets

Cyanogen has announced a partnership with Playphone, a sort of mobile gaming social network and store all in one, that will see the service installed on Cyanogen OS phones in "key international markets."

If you're unfamiliar with Playphone, it is a third-party game store that operates as a social network for mobile games across all of the major mobile platforms. In addition, Playphone operates as a third-party store for games on Android devices. Currently, users have to side-load the app to access the store, but with the Cyanogen partnership, it will come preinstalled on Cyanogen OS devices in certain markets around the world.

By focusing on emerging markets, both PlayPhone and Cyanogen are seeing this partnership as a way for mobile developers to expose their games to a large new audience.

Press Release:

Playphone Announces Distribution Partnership With Cyanogen

Cyanogen OS to Offer Playphone Game Store in International Markets Later This Year

SAN MATEO, Calif.--(BUSINESS WIRE)--Playphone®, Inc., a global leader in mobile social gaming, today announced a distribution partnership with Cyanogen Inc. to offer the Playphone Game Store on the commercial Cyanogen operating system in key international markets.

Playphone develops and operates social game stores worldwide, providing mobile gamers with a leading-edge social gaming experience. The Playphone Game Store is a single, engaging app where gamers discover, download, play and share thousands of popular games with friends, with advanced social features deeply integrated throughout the gaming experience. Gamers easily connect with friends to recommend games, challenge or invite to play, brag leaderboard ranks, and more.

Playphone recently increased its strategic focus on emerging markets, with a goal of providing the best social gaming experience in those markets where gaming growth is predicted to outpace the rest of the world. As a leading global operating system company, Cyanogen has well over 50 million users in 190 countries through the open source OS CyanogenMod the company backs and its commercial distribution Cyanogen OS.

"Playphone is excited to partner with Cyanogen, whose leading commercial OS in emerging markets offers a massive distribution opportunity for game developers," said Ron Czerny, CEO and Founder of Playphone. "Game developers can easily realize significant added revenue from their existing Android game by adding it to the Playphone Game Store."

"Our partnership with Playphone provides a great channel for mobile game discovery and engagement in some of the fastest growing markets," said Vikram Natarajan, SVP of Global Partnerships and Distribution of Cyanogen Inc. "Our joint focus on emerging markets will bring highly engaging social gaming experiences to players in these regions."

Game developers add games to the Playphone Game Store by simply uploading their existing Android game file (APK) to Playphone's Developer Portal ( Playphone's technology automatically integrates the game into the Playphone platform, providing the game with instant access to Playphone's substantial distribution channel; preferred local payment solutions; and world-class social features.

About Playphone, Inc.

Playphone, a GungHo Company, is bringing advanced mobile gaming to the world's largest and fastest growing regions. Playphone Game Stores enable gamers to discover, download, play and share thousands of games with friends through a deeply social gaming platform. Each game store is customized to its region, infused with local gaming culture, and equipped with preferred regional payment methods. Stores are live throughout Southeast Asia, Latin America, North America and Europe. Playphone enables game developers to launch and monetize games worldwide by simply uploading their existing Android Game APK to the Playphone Developer Portal. For more information, visit, on Facebook visit, or follow us on Twitter @playphone.

About Cyanogen Inc.

Cyanogen is reimagining mobile computing, giving power to the people to customize their mobile device and content experiences. The CYANOGEN® operating system is built on Android and known for its revolutionary personalization features, intuitive interface, speed, improved battery life, and enhanced security. With a rapidly growing global user base and a vibrant community of developers, we're intelligently connecting smartphone and tablet consumers to people, apps, and things they love. For more information, visit Cyanogen's website, Google+, Twitter, and Facebook.

Dan Thorp-Lancaster