Now that the huge 36-hour event is over, Amazon is offering us a quick look inside some of the successes of Prime Day 2018. As we expected, this was the biggest shopping event that Amazon has ever had, beating out previous Prime Day events, as well as Black Friday and Cyber Monday when comparing the same lengths of time. During the 36 hours, Prime members purchased over 100 million products around the world, and while the best-seller list varied by region, there were some clear standouts.

Amazon's Fire TV Stick and Echo Dot lead in overall sales for the whole day, which isn't overly surprising given that the deals were available 12 hours before the event started and Amazon had slashed the prices by around 50% on each. Philips Hue lights, Instant Pots, SanDisk SD cards, and more were popular across several regions, and Amazon says it welcomed more new Prime members on July 16 than any other single day in its history.

Last night we broke down the most popular items as purchased by you, our readers. That list included:

  1. Amazon Fire TV Stick
  2. Amazon Fire TV Stick 4K
  3. SanDisk 128GB microSD Card
  4. Amazon Echo Dot (2nd-Gen)
  5. Toshiba 50-inch 4K Fire TV Edition
  6. Instant Pot DUO60 6-Quart
  7. Amazon Cloud Cam Security Camera
  8. Kindle Paperwhite E-Reader
  9. Roku Streaming Stick
  10. Amazon eGift Cards

Overall, our list is quite similar to Amazon's but there are a few differences. The Toshiba 50-inch Fire TV was quite popular amongst our readers, and while Amazon said it was the best-selling TV deal to date, it didn't make the top sellers list for the day. Other devices, like the Roku Streaming Stick, Cloud Cam, and even the Kindle weren't on Amazon's list either. Keep in mind, the gift card likely only made the list because Amazon was offering a $5 credit with the purchase of a $25 card, so it was basically free money.

This post may contain affiliate links. See our disclosure policy for more details.

Latest And Best Prime Day Deals

It might be Prime Day, but this Instant Pot deal is available to everyone
Instant Pot 3-Quart Duo Mini Pressure Cooker
$39.95 $65.00 Save $25

This 3-quart multi-cooker is perfect for smaller households or serving sizes, and today's deal beats the others we've seen.

Unlock voice control with Echo device deals and $5 Amazon smart plugs
Amazon Echo devices bundled with $5 smart plugs

Amazon's Smart Plug lets you start voice controlling anything plugged into it by asking an Alexa-compatible device, and today's deal lets you snag one for only $5 with purchase of select Echo devices.

Be more productive with a year of Office 365 Home and a free $50 Amazon gift card
Office 365 Home 12-month subscription and $50 Amazon gift card
$99.99 $150.00 Save $50

The subscription works with up to six people, but that card can be all yours.

Amazon's Fire TV Cube is down to just $70 thanks to this Prime Day deal
Amazon Fire TV Cube
$69.99 $119.99 Save $50

Grab TCL's 32-inch 720p Roku TV for less than $100 in this Prime Day Lightning deal
TCL 32S325 32-inch 720p Roku TV
$99.99 $130.00 Save $30

Act fast while you can. These Lightning deals tend to sell out quick.

The Ring Alarm security system is reaching new low prices for Prime Day
Ring Alarm home security systems

Various configurations of the Ring Alarm are discounted to their best prices yet exclusively for Prime members at Amazon through Tuesday night to help keep your home secure.

The Sonos Beam Prime Day deal includes a $40 discount and 2 $50 Amazon gift cards
The Sonos Beam Prime Day deal includes a $40 discount and $100 in Amazon gift cards
$359.00 $499.00 Save $140

That's just so much savings in one deal. You'll have to wait for the physical gift cards, but that's basically $100 to spend however you want.

Prime Day dropped this PlayStation 4 console bundle to just $250
PlayStation 4 Slim 1TB console with Marvel's Spider-Man and Horizon Zero Dawn
$249.99 $359.98 Save $110

This deal on the PlayStation 4 Slim console saves you $50 off its regular price while also including Marvel's Spider-Man and Horizon Zero Dawn Complete Edition for free. You'll just need an Amazon Prime membership to snag it.

More Prime Day Deals