As part of its continuing promotional deal with British rapper Professor Green, Chinese phone-maker ZTE is launching a new Facebook video contest, where fans have the chance to win £1000 in cash and a new ZTE Grand X handset. The winner will also get a two-day "filming experience" with the good Professor, and close pal and cameraman Rufus Exton.
Fans are challenged with producing a 20-second ad for the Grand X, incorporating a Professor Green track, the phone itself, and its slogan -- "a world of entertainment in your hands." ZTE is partnering with online creative collaboration Talenthouse for the competition, which it recommends to "film-makers, video editors, motion graphic designers and anyone keen to break into TV/ film production."
The deadline for entries is Monday, Sep. 3. Winners and runners-up are due to be announced just over three weeks later on Sep. 25. There's more info in ZTE's presser after the break. Also check out our hands-on preview with the ZTE Grand X from the launch event earlier this month.
ZTE UK launches a Facebook video production competition with rapper Professor Green
31 July 2012, London, UK – ZTE Corporation (“ZTE”) (H share stock code: 0763.HK / A share stock code: 000063.SZ), a leading global provider of telecommunications network equipment and mobile devices, has launched a video production competition on Facebook in partnership with the ambassador for ZTE's Grand X handset, British rapper Professor Green and online creative community Talenthouse.
Film-makers, video editors, motion graphic designers and anyone keen to break into TV/ film production are invited to create a 20 second promotional ad for the ZTE Grand X smartphone using a specific Professor Green track as the sound-bed and featuring the Grand X ‘end-slate’. The ad should capture ZTE’s slogan for the Grand X - A World of Entertainment In Your Hands.
The winning prize is a two day filming experience with renowned film-maker and Professor Green’s close friend and official cameraman Rufus Exton, £1,000 in cash and a ZTE Grand X handset.
Entrants will have access to a range of video and still image assets and will be encouraged to incorporate their own original HD material and must upload their video to ZTE’s Facebook page.
The winning ad, as selected by Professor Green, Rufus Exton and ZTE using the social votes as a guide, will be shown across Professor Green's/ ZTEs official channels. The winner will also have their ad featured across ZTE and Professor Green official channels including websites, You Tube, Twitter and Facebook pages.
ZTE wants to encourage talent at a grass roots level and this competition gives talented individuals the chance to win a once in a lifetime opportunity, working with Professor Green and his creative team. ZTE is the world’s 4th largest mobile phone manufacturer, supplying innovative smart phones that provide a world of entertainment in consumers’ hands.
The ZTE Grand X Smartphone, which launched in the UK last week, brings high-end mobile video and gaming experiences to value-conscious consumers looking for quality mobile entertainment.
“At ZTE, we have a passion for innovation and creativity, which is why we are so supportive of fresh, raw talent. As a result of our partnership with Professor Green, we are able to give creative individuals the opportunity to showcase their best work. As part of this exciting competition, we’re looking for someone with a unique vision!” Wu Sa, Director of mobile device operations, ZTE (UK) Ltd.
Competition entries must be submitted by 3 September, with the voting period taking place 4 September to 11 September 2012. The winners and runners up will be announced on 25 September.