Exclusives are the name of the game here.
The HTC 10 is here, and it's coming to Canada in in late April for $399 on a 2-year contract. Want it unlocked? That'll be available directly from HTC in early May for $999. Looking for where to buy it? It's pretty simple: it's only coming to one carrier, for now.
Buy the HTC 10 from Bell
Bell is the exclusive carrier partner for the HTC 10 in Canada. While pricing has not been made available just yet, it is likely going to launch in the realm of $399 on a 2-year contract, and $899 outright. The good news is that Bell is launching the device on April 29, before it's available unlocked through HTC.com.
The HTC 10 will be available at Bell in the Glacier Silver colour only.
Buy the HTC 10 from HTC directly
The other place customers can purchase the HTC 10 in Canada is from HTC's own e-commerce store.
Available unlocked in either Glacier Silver or Carbon Gray, the phone goes up for pre-order on April 12, with shipments beginning in early May.
Comparing it with other flagships
At $999 outright, the HTC 10 is undoubtedly at the top of the price heap in Canada, even with the weak Dollar. But how does it compare to other phones at their MSRPs?
The Galaxy S7, which is likely the most straightforward competitor to the HTC 10, is $900 outright at Bell, or $400 on a two-year contract, is a full $100 cheaper than the HTC 10. Specs-wise, the two phones are largely comparable, though the HTC 10 does sport Qualcomm's Snapdragon 820 chip while the Canadian variant of the S7 uses Samsung's own Exynos 8890 chip. Both phones have QHD displays, the HTC 10's 5.2-inches to the S7's 5.1-inches, along with 4GB of RAM and 32GB of internal storage. Both phones have 12MP cameras, but it remains to be seen whether the HTC can stand up to what is arguably the best smartphone camera currently available.
The LG G5 costs $750 at Bell, or $300 on a two-year contract. While very few people will be looking to buy a high-end phone outright, the vast chasm between the HTC 10's $1,000 outright price and the G5's more reasonable quarter of a grand is unexplainable. The G5 is more versatile, with a removable battery and support for the company's array of Friends modules, and sports nearly identical specs to the HTC 10, but for the camera setup, which is considerably more elaborate on the LG handset. While the HTC 10 feels like a more polished device, it's unclear why it fetches a 25% premium over the G5.
The Galaxy S7 edge is the same $1,000 outright price as the HTC 10, and one can only assume it will have the same $500 subsidized price. HTC will have a long, difficult road ahead if it means to compete with Samsung's best device on price; the Korean company has the brand recognition, marketing, and overwhelmingly positive reviews going for it, along with a two-month head start. It's also got waterproofing and wireless charging.
Do you think the HTC 10 can compete priced at $1000 Canadian? Let us know in the comments below!