Vivo India has announced the launch of Y51L in the Indian market. The vivo Y51L is assembled in the company's new manufacturing plant in India. As one of the top 10 smartphone brands in the world, vivo entered Indian market in December 2014.

Speaking on the newly launched Y51L, Alex Feng, CEO of vivo India, said:

The Indian smartphone market is tech savvy and price sensitive. The affordable segment is the growth driver, as the young generation today looks for a phone which is best in features, beautiful in design and is priced competitively. Last year, we witnessed huge sales and positive demand for products in the budget range across markets, which boosted us to launch the Y51L. The new launch will further strengthen our hold on the market and help us establish ourselves among our consumers.

vivo Y51L specifications

Category vivo Y51L
Operating System Android 5.0 Lollipop-based Funtouch OS 2.5
Display 5-inch (960 x 540) IPS
Processor 1.2GHz quad-core Snapdragon 410
Internal Storage 16GB, expandable up to 128GB with microSD
Rear Camera 8MP
Front Camera 5MP
Dimensions 143.8 x 71.7 x 7.52 mm
Weight 157 grams
Battery 2350mAh

Last year, vivo introduced its Y series by launching several major models including Y27L, Y31, and Y15S priced between ₹6,000 and ₹13,000. With Y51L this year, the company will aim to grow its market share in India. The vivo Y51L is available for a price of ₹11,980 ($176).