We reported last night that Google and Twitter had reportedly struck a deal to show tweets in search results, and now it looks to be official. Twitter CEO Dick Costolo made the announcement today during the company's Q4 2014 earnings call.
The Google search deal will essentially be used for "onboarding," Costolo said. If a "logged out" user sees a Tweet in a Google search and then clicks on it, that person will be delivered to a special "logged out" page, which will likely not only give them an option to sign up, but also deliver them an ad or two.
While details, such as a potential launch date, are light, the deal could eventually be quite the boon for Twitter as it looks for new ways to monetize its platform. Tweets in Google searches could potentially open the social network up to tons of new users and, in-turn, ad revenue.