British network Three sends word via the Twitters that it's now pushing out the 1.28.771.9 firmware update for its branded versions of the HTC One X. This is the original OTA for the One X, which started going out to unbranded units a couple of weeks ago, not the newer 1.29 update that emerged last night. So Three-branded One X's are getting 1.28 just as it's been succeeded by a newer firmware version, which we're sure will irk some users. But to be fair to Three, a two-week turnaround on a firmware update is pretty fast for a European network -- in the past customers have had to wait a month or more, especially for minor updates like this.
Writing on its official Twitter account, Three says One X owners can look forward to "improvements [including] increased battery life" -- which matches what we've heard from One X owners running the unbranded version of 1.28.
If you've got a One X on Three, head to Settings > About > Software updates to grab today's OTA.