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Another quarterly report from AdMob, another major climb for Android. The Q4 2009 numbers show that AdMob (which serves mobile advertising) fed nearly twice as many Android devices in the United States as it did in the third quarter, up to 27 percent (from 14 percent in Q3). Other bullet points:

Google today announced a net strategy for AdWords, targeting users by directly depending on which carrier or device they use. That will let advertisers more directly reach consumers if they so choose, but it doesn't mean that you'll no longer see ads for, say, an iPhone while you're surfing on your Motorola Droid. Advertisers will have a choice. (Interestingly, though, options are to target iPhone/iPod touch, Android and webOS -- Symbian and Windows Mobile are shut out.)

Also, ads that link to mobile downloads are...

AdMob, a company that serves up mobile advertising, just released some new numbers for Android, showing that data requests doubled from October to December. The bullet points:

If you think we're only living in a Motorola DROID or Sprint HTC Hero world now, think again. T-Mobile wants to remind you about the T-Mobile myTouch 3G and continues to stress the personalization, available apps, and all around fun factor of the phone through familiar celebrity faces. These commercials are fun to watch if only...