As expected, British satellite broadcaster Sky has launched its Sky Go app for Android, allowing owners of some Android handsets to view a selection of Sky's on-demand TV offerings.
Right now, the list of officially-supported devices limits Sky Go to a handful of phones, namely HTC's Desire, Desire S, Desire HD, Incredible S and Sensation, and Samsung' Galaxy S and Galaxy S II. However, we also noticed that the Android Market showed it as compatible with the Sony Ericsson Xperia Neo, so you may want to double-check the Market even if your phone isn't listed.
It's also worth noting that the app doesn't support Android 4.0 (Ice Cream Sandwich), so if you're running ICS-based software, even on an officially-supported device, you're out of luck. Equally, if you're rooted, you'll be denied access. And Android tablet support is missing from this initial release, though Sky has made vague noises about considering adding this in the future.
The rooting issue is a contentious one -- Google's own video rental service, for example, continues to be inaccessible from rooted devices -- however, we hope to see broader support for Android 3.x and 4.x from Sky in the future.
We've got Android Market linkage and a QR code for you after the break.