Samsung designers tell how they brought the Galaxy S4 to life
In the latest installment of its "design story" series, Samsung cracks open the Galaxy S4 design process for all to see, revealing some of the thinking behind the looks and features of its new high-end smartphone. Narrated in sound bites from Samsung designers, the Galaxy S4 is simultaneously described as "not a radical difference, but more of an evolution" and "like nothing you've ever seen before." Samsung's "life companion" branding gets name-dropped more than a few times, too.
Externally, the Galaxy S4 is described as having "natural elements" at its heart, including the new reflective battery cover, said to resemble "precious stone glittering in the dark, or countless stars sparkling in the night sky." So no shortage of flowery language to describe Samsung's latest lump of plastic, glass and silicon.
Check out the video above, and if you've not yet read it, find out what we thought of the Galaxy S4's design in our full review.