In a bid to gain a foothold in Japan, Samsung is taking a new approach that sees the vendor ditching its logo from the Galaxy S6 and Galaxy S6 edge, opting instead to co-brand with local carriers.
According to Korea Herald, the Galaxy S6 and Galaxy S6 edge will be sold by two carriers — Docomo and au — in the country, with the devices marketed as Docomo Galaxy and au Galaxy. A Samsung official talking to the publication stated:
We think the Galaxy brand has been well established in Japan.
The move isn't just limited to Samsung's handsets, as the South Korean vendor renamed its Facebook page to "Galaxy Mobile Japan." Even the wireless charger designed for the devices features Galaxy branding:
While Samsung is the best-selling Android manufacturer globally, it has struggled to break into the Japanese market, which has traditionally skewed toward local brands and the iPhone. According to market research firm Counterpoint Research, Samsung occupied a market share of just 5.6 percent in Japan during November 2014, with Apple leading the way at a 51.1 percent market share.
With Samsung's latest flagships set to launch in the country on April 23, it should be interesting to see if the renewed branding efforts bear fruit for the South Korean vendor.