Cyanogen, the company behind the popular CyanogenMod ROMs for Android devices, is eyeing the market in India. Through a partnership announced today with Indian device-maker Micromax, Cyanogen will see its ROM in some of Micromax's latest devices. In addition to the Cyanogen partnership in India, Micromax is also a partner with Google on the Android One project to make affordable Android phones that do not compromise on performance.
For Micromax, the deal with Cyanogen could result in mid-range phones that run a highly optimized version of Android with the promise of continuous software improvements through updates. In in statement, Cyanogen CEO Kirt McMaster said of the company's software efforts:
We can really make an inexpensive device seem like a much more premium-level device. We're masters at that. The OEM may have last stopped supporting a device with Gingerbread, and we have Kit Kat running on those same devices.
Given that Chinese smartphone-maker Xiaomi is looking to enter India with the MIUI ROM, the partnership with Cyanogen will allow Micromax to differentiate itself. The first Micromax device to run CyanogenMod will be called Yu and is slated to be announced next month.
If you're curious about CyanogenMod running on a phone, be sure to take a look at our OnePlus One review.
Source: The Verge