What you need to know
- TikTok is experimenting with ways to commercialize its platform in the U.S.
- Users can now add links to e-commerce sites to their profile bio.
- URLs can also send viewers quickly to shopping websites straight from videos.
A report suggests that TikTok is beginning to experiment with ways to monetize its platform, which has over a billion users.
As reported by TechCrunch, some users are now being given the option to add a URL to their bio. Whilst this could be to any website, it can, of course, include e-commerce sites, which would allow users to direct people who view their profiles to those sites, opening up the possibility of using affiliate links in-app.
BREAKING: TikTok launches 'link in bio' & 'social commerce URLS' in videos @MattNavarra @TaylorLorenz @sarahintampa @TechCrunch @thenextweb @techinasia #tiktok pic.twitter.com/HczzHOHCNfBREAKING: TikTok launches 'link in bio' & 'social commerce URLS' in videos @MattNavarra @TaylorLorenz @sarahintampa @TechCrunch @thenextweb @techinasia #tiktok pic.twitter.com/HczzHOHCNf— Fabian (Bern) Ouwehand 法比安 (@iamfabianbern) November 14, 2019November 14, 2019
As you can see from the Tweet above, not only has TikTok introduced URLs to bios, but now when watching a video, a quick swipe will take you directly to an e-commerce URL.
As TechCrunch notes:
TikTok has confirmed that these two features have been rolled out as part of "experimentation" to try and improve the app experience for its users, as spokesperson said:
It seems that the features have only been rolled out for testing in the U.S. at this stage. If they were to become permanent features, it would make TikTok potentially one of the most attractive social commerce destinations for both content creators and viewers.
Get the best of Android Central in in your inbox, every day!
Thank you for signing up to Android Central. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.