What you need to know
- Data suggests TikTok has surpassed 2 billion global downloads..
- TikTok has also generated over $450M in spending.
- Its Q1 performance has been record-breaking.
Popular video app TikTok has surpassed 2 billion global downloads on iOS and Android, according to the latest data from Sensor Tower
The report states:
Sensor Tower notes that whilst the app was previously already popular, its recent surge of 315M downloads in Q1 2020 comes as consumers are "drawn to their mobile devices more than ever as they look for new ways to shop, work and connect with others."
The most downloads to date have been in India, with 611M (30.3 percent of the total.) In second place is China with 196M, although the Chinese version of the app is known as Douyin. The third-placed country is the U.S. with 165M.
Interestingly, "the vast majority of Tiktok downloads to date" have come from Google Play, which accounts for 75.5%. The iOS App Store only accounts for 24.5%. Despite this, the App Store has helped generate TikTok $435.3 million in user spending, Google Play only accounts for $21.4M.
The report concludes:
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