'Soft Gold' OnePlus 3 coming to the U.S. on July 26, other markets on Aug. 1

After a bit of teasing, OnePlus has now announced the launch dates for a new Soft Gold color for the OnePlus 3. Available in the U.S. starting on July 26, and other markets on August 1, the Soft Gold finish comes in addition to the OnePlus 3's current Graphite color offering.

Here are the exact dates and times you can expect the Soft Gold OnePlus 3 to go on sale in each region, according to OnePlus:

  • US - July 26, 12:00 pm US Eastern time
  • EU - August 1, 12:00 pm CEST
  • HK - August 1, 6:00 pm Hong Kong time
  • CA - August 1, 6:00 am Canada Eastern time

While India is absent from that list, OnePlus notes that it will have more information on an exact launch date for the country soon. And for those interested in the Soft Gold variant, OnePlus says it will be in limited quantities, so you'll want to hop on it quickly. In any case, when it becomes available in your region, you'll be able to order the Soft Gold OnePlus 3 on the OnePlus website.

Are you planning to pick up a OnePlus 3 in this new finish? Be sure to let us know in the comments below!

Dan Thorp-Lancaster