Nielsen, which tracks viewership for television shows, among other things, will soon break out its usage data for streaming set-top boxes by brand and device type. With this data, networks will be able to see, for instance, how many people are watching a show on a Chromecast, Amazon Fire TV or Xbox One.
The company will also launch a new Total Use of Television metric. This adds the use of streaming devices to more traditional television watching to provide a better picture of a home's viewing habits.
Nielsen already tracks the total viewing done on connected set-top boxes for all of the TV content that it measures. This new step breaks down even more data for TV networks. Neilson's new metrics will be available for clients starting April 25.
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